2

The Real Cost of Setting Up Your Own PBN

pbn cost

Private Blog Networks, or PBNs, have been all the rage in the SEO community for the past few years. The accolades are not without warrant.

As far as ranking websites, backlinks work. And, as anyone who has done outreach knows, asking others for links is a long and often fruitless endeavor. Instead, having links on demand seriously reduces the time burden of building the links your websites need to rank well in the SERPs.

How to Build Powerful Backlinks Without Outreach

Update: As of August 2016, I now offer my own link building service, Rank Guardian. The results have been fantastic, and I'd love to help you rank your site too.

Outreach and guest posting work, but they take serious commitment. If you have the time and resources to spend 40 hours or more a week, or to hire someone to spend that time fishing for links, then you can see serious results from this type of link building.

But, if you’re looking for a better ROI and much more scalable link building method, you basically have two options:

1.) Build your own PBN

2.) Buy links from a third party

Both strategies can yield some stunning results, but before you make a choice of which is right for you, it’s important to break down the costs associated with both options.

The Cost of Building Your Own PBN

Setting up and running your own private blog network can result in fantastic ranking improvements for your websites. But, a PBN is not something you throw a few dollars into to get started and set it up over night.

There are two basic expense categories to consider while planning out your PBN if you decide to build one: infrastructure and maintenance. 

Infrastructure can be further broken down into –

  • Domains
  • Hosting
  • Content

Whereas maintenance refers to –

  • Setup
  • General upkeep
  • Unanticipated upkeep

To get started on putting a real dollar amount in getting a PBN setup, built out, and maintained we can take a look at each of those above categories independently. 

We are also going to work under the assumption you’re planning on starting out with a relatively small 10 site PBN.

Domains – You can’t have a PBN without domains. The important part of these domains is that they are expired with some nice links already aimed their way.

There are a few ways to get these types of domains, such as buying them from auctions, buying them from brokers, or scraping them with tools, with each of these methods carrying different costs. The strength of the domain also affects the pricing.

The cheapest method mentioned above would be scraping for domains your self, if you don’t include the time you put in to doing so, which should not be ignored as scraping can take days, especially if you’re not experienced with it.

Brokers can get pricey, and auctions even pricier if you’re aiming for some real premium domains.

Since most people reading this want to rank websites to make money and not become a professional web scraper, we’ll work under the assumption you’ll buy expired domains from a respectable and not overly expensive broker.

The quick and easy way of doing so is to just use a broker that orders packages like those you can find here from Pure Quality Domains. Their cheapest 10-site package runs $250.  You could try to scrape for those domains, but as stated before, the time and tools needed to do so would most likely end up costing you more than the $250.

Total cost for your PBN so far: $250

You then also need to register the domains. There are various places to do so such as GoDaddy, Namecheap, and Hover, and they all charge different amounts. However, it’s best practice to not register all of your PBN domains with the same registrar, so a fair average cost of registration per domain is around $10, or $100 for all 10 for each year your own them. (fake whois)

Total cost for your PBN so far: $350

Hosting – Now that you have some great domains you need to set them up on hosting. Several years ago using cheap $1/month hosting was cat’s pajamas. That was until lots of people using cheap $1/month hosting had their PBNs de-indexed.

There are plenty of theories why that happened ranging from Google targeting specific cheap hosting resellers to just the fact that bargain hosting usually results in horrific site performance, which can get you de-indexed too. Regardless of why it happened, it still happened.

So, best practice now is to use more common web hosting solutions, like Bluehost, HostGator, and A Small Orange. And like with your domain registration, you won’t want to use the same hosting for each domain, and you want different IPs for each domain too.

You can get some small or baby plans from the hosting solutions for around $4/month give or take, so the sake of simplicity, we’ll say properly hosting your 10-site PBN will run about $40/month, or $480 for the year.

Total cost for your PBN so far: $830

Content – You can’t have a PBN without adding content to your new sites. Again, you can try doing this all yourself, which a lot of invested time and usually leads to total burnout, or you can pay for content.

When paying for content you’re going to need to decide on what quality you’re aiming for. The cost of writers from tier 1 English speaking countries like the USA, Canada, the UK, etc. is going to be significantly higher than the cost of using Filipino writers. Since you aren’t trying to really win readers over or sell them anything from your PBN, most opt for the latter.

There are plenty of writing services out there like HireWriters and iWriter. Using iWriter as an example, the cheapest 500-word article would run $3. Making the assumption that your 10-site PBN would link out to 10 money sites, you would need 100 articles, not including any supporting pages you add like an About page. The total cost of the content would be $300. Again, this does not take into account any other posts or pages you add to the PBN sites, but for simplicities sake, this estimate will do.

Total cost for your PBN so far: $1130

Content isn’t just articles. You’ll also need your PBN sites to look like real sites to minimize the chances of them getting de-indexed. That’s why most people add customs logos to each site.

You don’t need award-winning logos, so a basic Fiverr style logo should do, but you need to include the cost. Fiverr now adds on a processing fee per order, so one logo will run you $5.50, making the total for the 10 you need $55.

Total cost for your PBN so far: $1185

Setup – Websites don’t build themselves so after you have your domains, hosting, and content, you need to put them all together. Without getting into the some of the trickier stuff you need to do when managing a rather large PBN, even the basic setup can take some time.

For example, here are some of the tasks that need to be done:

  • Connecting your domains to the hosting
  • Installing WordPress or whatever CMS you choose to use
  • Choosing a theme
  • Adding a logo
  • Installing and setting up plugins
  • Setting up your menu
  • Adding your content
  • Formatting your content
  • Adding images

To make these websites look like real sites and not part of a blog network you need to spend a little time on all the above.

Depending on your experience with setting up sites and how much editing the cheap content you bought requires determines how much time each site would take to setup, but for the sake of putting a dollar figure into this process, let’s say you’re fairly quick at setting up each site, averaging 2 hours per site. That would be a total of 20 hours of setup time.

How much money are those 20 hours worth? Again, this is a bit of an arbitrary number, but by taking an annual salary of $45,000 a year, your hourly pay rate would be around $21.60. So, using that pay rate your setup time would be the equivalent of about $432.

Total cost for your PBN so far: $1617

General Upkeep – While you can set and forget your blogs on your PBN, it’s not really a great idea to do so. Firstly, failing to update plugins is one of the biggest ways to get your sites hacked. Second, stale sites tend to lose their ranking power.

Even by doing the bare minimum and spending two hours a month on upkeep at the same hourly rate listed before, a year would run around $518.

Total cost for your PBN so far: $2135

Unanticipated Upkeep – It’s an annoying but unavoidable fact that when working with websites, things break. It doesn’t happen all the time, but perhaps a hosting server crashes and you lose all the data for one PBN site, or there’s a problem with the billing on another.

Dealing with this kind of thing takes time, and any time you spend fixing the problems is time you aren’t spending working on your money sites or other parts of your business.

Assuming you only have a couple medium-sized hiccups during your first year, we can estimate in 10 hours of time at out previously determined hourly rate. That would add another $216 to your costs.

Total cost for your PBN so far: $2351

In Summary

Setting up a PBN, even a smaller 10-site one, is not the quickest or cheapest way to help push your money site up the SERPs, but it’s certainly an effective one. The fairly low-cost example we set up above would give you approximately a total of 100 links spread out to 10 sites for $2351. That equates to $23.51 a link for the first year. The, there’s recurring annual costs of maintaining those sites and links of  $1314 for the domain renewals, hosting, and general & unanticipated upkeep.

It’s important to remember that this estimated cost-per-link is basically a best-case scenario where you’re maximizing the value of each PBN site and getting 10 outbound links per site. That means you also need to fund 10 money sites.

If you only have 5 money sites the cost-per-link would actually jump up to around $44, and if you are only running 3 money sites it jumps even higher to around a whopping $71 per link. The reasoning behind this is that regardless of whether your PBN is supporting 1 money site or 10 money sites, you still need the domains, hosting, logos, setup, and maintenance. The only expense you would save on is the content.

And, all of this math assumes you don’t have any of your PBN sites de-indexed.

So, can you build your own PBN to help rank you money sites? Absolutely. However, unless you have a suite of money sites, you usually get much more bang for you buck when you purchase backlinks from a third party. Aside from the money you’ll save, you’ll have much more time to spend on building your websites and your business instead of messing around with setting up and maintaining a private blog network.

Also, you should really check out Rank Guardian, our new ranking service.

1

How to Buy a Profitable Website & Increase Its Value

The following is a post from Greg of EmpireFlippers. While I’ve talked in the past about brand new sites, EmpireFlippers are the experts when it comes to investing in sites that are already profitable or established.

buying-profitable-website

Purchasing a website can be a big shortcut.

It cuts out a lot of the legwork that a niche site builder has to do. Instead of doing a bunch of keyword research, ordering content, and buying a good domain in the hopes of making money, you can jump right ahead to the making money part. When you buy a website, you already have profit coming in; so instead of guessing what will make money, you are in a position to optimize a website so it earns even more money.

Before you go out there thinking that you should just buy any website and start optimizing it, it is important to slow down and ask yourself what kind of skills you already have.

Here are some common skill sets that profitable niche site builders have:

  • Writing great high quality content
  • Researching keywords effectively
  • Understanding both Grey Hat SEO (such as Private Blog Networks or PBNs) and White Hat SEO (such as guest posting)
  • Employing Paid Traffic (typically on just one ad network, such as Google Adwords or Facebook’s advertising platform)
  • Outsourcing effectively

Now, you might be just starting out, with none of these skills at your disposal. That is okay. You can still purchase a website and learn these skills.

If you are new and want to “shortcut” the process by buying a website that is already profitable, you will want to play it a little safer. For example, a website that depends on paid traffic will probably have a steeper learning curve than a content site reaping the rewards of free organic search engine traffic.

Regardless of your skills, the best time to see if a website can be improved is before you buy the actual website. This is the due diligence phase, and it is extremely important.

There are always low hanging fruit that don’t take much skill at all to change or to improve, and then there are the more advanced strategies.

We are going to cover a bit of both here, so you get a good idea of how to start looking at potential websites to purchase.

The Low-Hanging Fruit

Google Speed Test

The speed test is a fantastic first place to start when researching a potential website purchase. Most people in the SEO community realize the importance of site speed. The faster your site loads, the better experience it provides for the end user, and the more likely Google is to rank you over the competition.

It is a very simple test to use, and you know it is official because it is a speed test actually designed by Google itself — you get the information you need right from the horse’s mouth.

All you have to do is enter the domain of the website you want to test. I’m going to put in Empire Flippers and see how we do:

google speed test

Hit the blue “ANALYZE” button and we are off to the races…

speed-test-result

As you can see, we have some low hanging fruit ourselves in terms of speed, that we need to work on.

The greatest thing about this test is that it gives you both the mobile version and the desktop version for your website. Considering that right around 60% of internet surfers today are on mobile, it is incredibly important that your website is optimized for smartphones. As times move on, this will become even more important, as mobile traffic continues to overtake desktop traffic.

The other thing that makes deficiencies in speed so easy to fix is that the test literally tells what you need to fix to obtain a score of 100.

You can either learn how to fix it on your own through some clever Google searching, or just go to Upwork and pay someone $50-100 bucks to do it for you.

Most of these fixes are pretty simple to implement, and they can be an incredibly effective method of raising your rank in the organic search for your keywords.

Split Testing Affiliate Products

Split testing is a fundamental skill when it comes to increasing revenue. To do a split test, you test one aspect of your website or marketing funnel to see if the test converts people visiting your site into leads (i.e. potential customers) or paying customers at a higher rate than the control.

When it comes to split testing, the control is the way the website is already set up. The actual test is the variant from the way you already have things set up (the control) to see if it will work better.

You might have an Amazon affiliate article talking about dealing with beard itch, and while the article is a generally informative article, you include a link to a product on Amazon that is supposed to help with beard itch.

In this case, there is probably more than one product on Amazon related to this problem. So why not test more than one at once?

You can use a link rotator service such as Click Meter (which starts with a free plan) or one of the many link rotators that are out there on the internet.

Link rotators are exactly what they sound like.

If you have 1,000 searches a month coming towards that article, and 500 of the 1,000 visitors click on the link, the link rotator can send 50% of the traffic to the control Amazon product (the one that was originally linked to in the article) and 50% to the test Amazon product (the similar product that solves the same problem, but was not originally featured on the article).

At the end of the month, you can look in your Amazon back office and see which one sold more. You could get even more in-depth here by adding in two unique Amazon tracking links, which would show you not only which product was bought more, but also which person bought the most from Amazon during that 24 hour cookie window.

Amazon is just one place where you can do this kind of split test.

If you use any kind of Cost Per Action (CPA) offer from one of the many networks that are featured over on OfferVault.com, you can use this method to split test between offers, as well as to split test the exact same offer featured on several affiliate networks.

When you do, send 50% of the traffic to one network and 50% to the other network. The reason why two affiliate networks offering the exact same product might convert at such drastically different rates, is because there is more going on in the actual sales process than just the offer itself.

Every network has their own loading speeds, sales funnels, payment processing carts, and dozens of other moving parts that could seriously affect your conversions.

That is why testing, as always, is paramount.

Split Testing Ad Placements

If you are running an Adsense site or a similar monetization strategy, there are a few things you can do. First off, it could be worthwhile replacing Adsense with another display ad network such as Media.net.

Usually Adsense is going to outperform Media.net, but this is not always the case. Also, it is often effective to use both Media.net and Adsense in conjunction with each other.

Outside of split testing different content display networks, you should also be testing where your actual ads are placed on your website.

I am not going to go into too much detail here, as NicheSiteAzon has got you covered on this topic with their blog post concerning Adsense.

As their blog post lays out, you can dramatically grow your net income just by split testing. Split testing is not terribly difficult to do, and it can dramatically increase your monthly net profit.

The skills you will learn from training yourself in split testing will also aid you later on, should you ever decide to explore creating your own products or building sites that direct visitors to higher ticket items.

Ask for a Pay Raise

This is probably one of the simplest methods that affiliates who invest heavily in paid traffic use to increase their profit margins. Most website owners, bloggers, and SEOs never really think about doing this, though.

After all, margins from free traffic are always pretty high, and most of us rely on drawing free organic traffic to our websites.

While this will not work for Adsense and Amazon sites, it does work when you are using a smaller affiliate company or even an affiliate network that utilizes Affiliate Managers (AMs).

When you find yourself converting your traffic on a consistent basis, with little refunds and few complaints about the quality of your traffic from the AM, you’re in a good bargaining position.

Just reach out to your AM and ask them upfront if you can get a pay bump on the offer you are converting on.

While we can’t scale traffic as easily with organic traffic as we do with paid traffic, this is such an easy thing to do. For less than thirty minutes of your time, you can bring in some extra cash flow, with no real work needed on your part.

The Not-So-Low-Hanging Fruit

Now that all the easy stuff is out of the way, there are other things we can do to grow our site’s income into a total profit juggernaut.

None of these are exactly easy, and not all of them will work for every website. When you are doing your research on a potential site purchase, keep these ideas in mind. If you find the right site to implement them on, some of these tips could improve your revenue dramatically.

These tips will likely require you to learn new skills, but hey, that’s the reason why these aren’t low hanging fruit!

New Revenue Streams

When purchasing a website, consider whether or not there is any room to add a new kind of revenue stream to the website that could earn it even more money.

There are quite a few options available to you:

  • Creating a product (it could be just an info product that solves a problem people have in the niche).
  • Promoting items that are relevant to the site’s niche. (What items relevant to the main core niche of the website are not being promoted or reviewed to the website’s audience? This could both expand revenue and create some new high-quality content for your website.)
  • Drop shipping certain items that you are currently selling as an affiliate.
  • Evolving an Amazon affiliate site into an Amazon FBA website.

One of my favorites on this list is taking an Amazon affiliate site and evolving it into an Amazon FBA site.

Amazon FBA businesses ship products directly from the manufacturer to one of Amazon’s warehouses. The FBA stands for Fulfilled by Amazon, which means Amazon literally holds your merchandise, processes it, and ships it whenever someone buys it from your Amazon listing.

Some of the really great things about this kind of evolution:

  • You still get to keep affiliate sales, as you just change your affiliate link to point to your Amazon FBA listing.
  • Your profits will go up because now you are collecting a larger profit margin on each sale.
  • Your market research is already done, as you have data in Amazon’s backoffice from affiliate sales that people are buying this type of product from you, before you invest any money into purchasing your own product.
  • You can rank your Amazon FBA listing in the search engines much more easily than your website article since Amazon’s domain authority is so strong.

From Niche to Authority Site

If the website you are looking at is in a broader niche and doesn’t have a domain name like BestBlendersforVegans2016.com, then the website could be a prospect to become an authority site. For those who are unaware of what an authority site is, it is a much larger website than most niche sites and covers broader subjects, rather than, for example, the best blenders for vegans in 2016, which is a pretty specific niche.

Unlike most niche sites, authority sites are not exactly a passive endeavor. You will need to add content on a consistent basis, and you will also need to make sure the content is high quality.

There can be no cutting corners here, as the real product of the authority site is the content.

An authority site wants its visitors to come back again and again to review the content.

If you are willing to put in the work, an authority site can become a huge income-producing machine. They are able to expand outside of just a single traffic channel as well.

Instead of relying just on Google organic search traffic, these kinds of websites might be utilizing Facebook ads, Twitter sponsored tweets, or a huge Instagram following as their main sources of traffic.

Likewise, the potential to add new revenue streams is often much higher than it is with a niche site.

This is especially true if you are going to expand your site by promoting your own product. Since you are an authority, people respect you in the niche. Therefore, when you come out with your own product, you will have an audience that is primed to buy your product.

If you really want to grow an authority site, you will need to develop a good content team.

You could do it all yourself, but unless you are very passionate about the niche, I would not advise this. Creating content will take up most of your time, and it is difficult to have several different projects going at once if you are handling everything on the authority site.

Besides, if you end up selling the website later, it is better to have a team in place that can go with the sale — or at least some knowledgeable people who can create good written explanations of the site’s standard operating procedures, so that new hires can follow and learn.

Email List Building

An email list is not a viable solution for all websites.

Yet it constantly surprises me that despite every internet marketer with a marketing blog preaching that the money is in the list, some affiliates never build an email list for any of their niche sites.

As with taking a niche site to an authority site, there are only a few instances where you will want to add an email list.

This is not a quick win either. Depending on the site, you might have to wait a few months to see if the email list can really move the needle for your website. There is a lot that goes into building a successful email list, including split testing things such as:

  • Email subject lines
  • The message in the actual email
  • The offers you send in the emails
  • The time of day when you send the emails to get the most open rates

However, there is a lot of potential when it comes to building an email list.

For an Amazon site, you could be emailing out consumer guides, cheat sheets, and more in order to bring people back to your website.

With an Adsense site, for instance, you could be sending out a weekly content wrap up of interesting articles that would bring that audience back to the Adsense site.

When you start selling higher ticket items or information products and services, having an email list just makes sense. You are able to build on that sales funnel, sharing case studies, testimonials, and more sales copy.

While building an email list is not easy, it is certainly a worthwhile endeavor and will increase a website’s income.
Paid Traffic

Another advanced strategy to increase revenue is using paid traffic. As we have already mentioned, most websites simply rely on organic traffic. Organic traffic is mostly visitors who find your site through a Google search.

Paid traffic can speed up the process and scale up your entire operation in a hurry. Paid traffic comes from visitors who have clicked on a linked ad which you have paid to post on another site, such as Facebook.

One of the cool things about purchasing a proven money-making website is that you already know the website is converting traffic into customers.

Now you just need to find out what your average profit margins are per customer, and drive traffic to those pages that are proven to convert customers.

As long as your paid traffic advertising expenses are lower than your profit margin, you will be able to scale up your traffic source. Since paid traffic can scale very easily just by increasing your daily ad budget, even a small profit margin can become a lucrative win.

While there are several different ad networks out there, my personal favorite is Facebook advertising for a couple of reasons:

  • They are incredibly targeted and can grow my organic social reach at the same time.
  • The social traffic will help me get ranked on Google for all my site’s other pages as well.

I’m also a huge fan of AdEspresso.

If you decide to dive into paid traffic and you want to take advantage of everything that Facebook advertising offers, I highly recommend split testing and running all your campaigns through AdEspresso to help you optimize your campaigns fast.

New Organic Traffic Channel

Creating a new organic traffic channel is similar to building an email list. This might be one of the hardest of the “not so low hanging” fruits to implement.

Nevertheless, it can increase your bottom line significantly and open the doors to a whole new audience that you would never have had access to otherwise. Once it’s set up, the kind of traffic created by this system will start coming in more or less automatically.

If you are unfamiliar with what an organic traffic channel is, it is basically what NicheSiteAzon is teaching all the time. While NicheSiteAzon focuses on Google organic traffic, there are other organic channels available where traffic can start coming in regardless of what you do once it is set up.

This is usually done through social media and search engines. While social media at first is not a passive channel, it is still organic in the sense that when done right it does not cost any money to bring that traffic in.

Some social channels below can become very passive (such as Pinterest & Youtube).

It is not easy — you will have to learn new skills — but these are good skills to have to diversify your traffic and increase the actual revenue of the website.

There are a few places to grow these new channels; here are some of the most common:

  • A Facebook Page
  • Twitter
  • Youtube – this one is especially lucrative because in addition to being social media, you can rank on Google with your videos while simultaneously ranking on Youtube’s search engine, which is the second largest search engine in the world.

Is Your Niche Visual? Try These Channels:

  • Pinterest – a site that’s especially great for targeting women, as women tend to use Pinterest more often. Over time, interest can become a nice source of a swathe of free traffic, even if you are not posting as often or stop posting altogether.
  • Instagram – you can create a big following here very fast, though it can be difficult to track since you cannot create many clickable links.

While growing a new channel of traffic comes with a learning curve, there are a lot of benefits. For one, if you want to sell the website at a profit, having diversified traffic will definitely add value to your website.

Relying on one traffic method can be pretty perilous. When a potential buyer sees that you have multiple sources of healthy traffic coming in, your site will become much more desirable.

The Waiting Game

After you have implemented all of the strategies discussed above, there is not much left to do other than play the waiting game.

Even if traffic and revenue doubled in the first month from applying all these changes, you still want to wait right around the three month mark at the very least, before selling the website for a higher multiple.

This is because your sales multiple is based off the average monthly net profit that the website makes. The longer you can show the increased earnings, the better your average profit will be, and the larger your multiple will be when you go to list the website for sale.

While the Waiting Game is playing out, there are a few things you can do to prepare for flipping the site:

  • Track ALL expenses.
  • Look for areas where you can automate the business.
  • Cut back your personal workload, and remove yourself as a bottleneck for growth.

Finally, after all of your hard work, you will be ready to flip this site for a serious increase in cash.

Say you bought the website initially for $20k, and the website was roughly making $1,000 in net profit per month. If in a year, the website is making $3k a month before you list it, that website will sell for right around $60,000.

After broker fees (15% at Empire Flippers), this means you make $31,000 in net profit for the year.

That doesn’t even include all the extra monthly net profit earned via your improvements to the website.

If you become a master of tweaking websites for both the low-hanging fruit and the not-so-low-hanging fruit, you can create an incredibly viable business just by buying and flipping site after site.

Unlike real estate, stocks, or almost any other investment class out there, nothing can return such crazy ROI like buying and selling websites.

If this post has you fired up, feel free to check out our marketplace to see our current listings of profitable websites for sale.

3

The Tools I Use Everyday to Build and Grow my Niche Sites

There are tools that I use every single day to help me both build and grow all of my websites. In today’s post I will be highlighting each one of these tools and I will be explaining how I use them.

It is hard enough to build up a successful niche site but, these tools will make it easier to find success and then maintain it. Below are my favorite tools but, I realize that there are unlimited amount of tools out there and I would love to hear from you what your favorite tools are, let me know in the comment section once you finish reading.

Let’s get into it!

Semrush

This is hands down my favorite tool.

Semrush Dashboard

semrush

This is the Swiss army knife for keyword research and I can’t imagine having the success that I have had with niche sites without this tool. This is probably pretty clear considering my last two posts here at NSA have both included the use of Semrush.

How I Use this Tool

There are so many uses for this tool and even more that I haven’t even utilized yet, however, below are some of my favorite ways to use Semrush.

1. Track Keyword Rankings

Semrush has many uses but, the main way that I use this tool is to track all of my keyword rankings for each one of my sites. It makes it very easy to see the keywords that have improved, declined and the new keywords that your site is ranking for.

It has a huge database of keywords that it tracks and it makes it very easy to see what keywords your site is ranking for. Every day I plug in my site and check to see what new keywords the site is ranking for.

semrush-kw-track

Under the “Position Changes” section of Semrush, which can be seen in the image above, you can see that I can check the new, lost, improved or declined keywords. This is the best way to track the health of your site in terms of keywords.

2. Website Due Diligence

Whenever I am looking at a possible new site purchase, whether it be from Flippa, FE International or Empire Flippers, I will ALWAYS plug the site into Semrush. This allows me to verify the organic traffic as well as see what keywords are driving the most traffic to the site.

Verify Traffic and Ranking Keywords

duedili-semrush

I also like to take a look at the pages that are driving the most traffic when I am thinking about purchasing a potential site. If one page is driving 99% of the traffic that could possibly be a red flag and this is good info to know about a site. Semrush allows you to quickly find this info by going to the “Pages” section.

Below is a screenshot of the “Pages” section for a site that is currently for sale on Flippa:

Most Popular Pages

semrush-pages

It would be good to know that three pages get the bulk of the organic traffic for this site. Semrush makes it very easy to know this data.

3. Keyword Research

Like I mentioned before, my last two posts here at NSA have been some keyword research strategies that use Semrush and you can check those out here and here.

However, there are other ways to do keyword research with Semrush and that is what I will quickly show you now.

What I like to do is plugin my own site into Semrush and then go to the “Competitors” section:

comp-semrush

Once you go to that section you will a full list of other website that are ranking for similar keywords as your own site. This is AWESOME data to work with. Below you can see the list of sites that are similar:

comps-semrush

Next, I like to dig deeper into each one of these sites with Semrush and see what keywords they are ranking for that I am currently not. There is a very good chance that you will find some keywords that are related to your site but you have not targeted yet. This is one of my favorite ways to do keyword research.

This is a perfect strategy to implement on a custom niche site that you can buy right here from NSA. I would buy one of these sites and then find all of the related sites and find the keywords that you could try ranking for. This would be the very first thing I would do!

If you want to check out pre-built niche sites that are ready to start earning check them out here!

Conclusion

I love Semrush because there are so many uses for this tool. It can do just about anything that you want in terms of keyword research and it does it well. If there was one tool that I would suggest that you have as a niche site builder it would be Semrush. It is a little more on the expensive side at $70/month but, I think it is well worth that money.

You can learn more about Semrush here.

KWfinder.com

This is a newer keyword research tool but, I love it.

KWfinder Dashboard

kwfinder

Matter in fact, I like KWfinder better than Long Tail Pro because it is faster and is overall a better tool in my opinion. I also decided to make the switch from LTP to KWF because it is a tool that is 100% in the cloud, meaning that you don’t have to download the program on your computer and instead you can access the tool in your internet browser.

KWfinder is also the perfect tool to compliment Semrush because it does a great job at showing how competitive each keyword is, which Semrush does not do.

How I Use this Tool

There are two scenarios when I use this tool extensively, one being when I am looking to write new content for my sites and the other being when I am starting a new niche site. Both of these scenarios require me to research how hard it will be to rank for certain keywords and this tool is very good at doing this.

I have outlined both scenarios below:

1. Finding New Keywords for my Sites

One of my favorite ways to use this tool is to load it up with potential keywords that I could target on one of my established websites with new content. I like to see which keywords have a low amount of competition that will allow for me to get easy rankings.

The way I like to go about this is to take all of the possible keywords that I found from Semrush (#3 on the list above) and plug them all into KWfinder.

I will compile a list of possible keywords from Semrush and then I will import them all into KWfinder’s bulk import tool, see below:

kwfinder-import

Click on “Import to kwfinder” and then it will run all of the keywords, you will then see the screen below:

kwfinder-dash

The green numbers on the right are the difficulty rankings and they show you how hard it will be to rank for that keyword in Google. This page also shows you the search trends over a 12 month period, the top 10 sites ranking for that keyword and the stats for those sites.

Just from this screenshot above, we can see that the keyword “49cc scooter” is only a 19 difficulty which means it could possibly be a keyword I could target. I will run down this whole list and take a look at each keyword.

2. Find Keywords for a New Site

Before I start a new site I will always run the main keywords that I want to target through KWfinder to make sure that I can rank for them in Google. The difficulty ranking that KWfinder uses is, in my opinion, more accurate of the true competition that Long Tail Pro.

Here are some rough guidelines when it comes to using their difficulty rankings:

KW Difficulty Explained

0 – 10: VERY easy to rank for, go for it!

11 – 20: Easy to rank for and it won’t require much to rank for these keywords

21 – 30: Fairly easy but, it will take some time and some links to rank for these keywords

31 – 40: I am weary of these keywords and don’t usually like to target keywords much higher

41+: I stay away from these keywords because it will require a good chunk of time/links to rank

Ideally, I like to have the bulk of my keywords that I am targeting to be under 20 KW difficulty. If that is the case then I will move forward with writing content hat will target these keywords.

Conclusion

KWfinder is a fairly new tool out there but, it is already one of the best keyword research tools out there. I mainly use it for it’s keyword difficulty because it allows me to quickly check how hard it is to rank for a keyword.

The combo of Semrush + KWfinder is a lethal combo when it comes to finding keywords to target with your niche sites.

If you want to check out KWfinder you can do so here.

Majestic

This is my go-to tool when it comes to link building opportunities.

Majestic Dashboard

majestic

How I Use this Tool

I have a couple different uses for Majestic and I will outline them below so you can get a feel for how I use Majestic.

1. New Links

Every few days I will throw each one of my sites into Majestic and check the new links that they may have gained during that time period. Majestic makes this super easy because they have a “New” section that display all of your recently gained links:

new-mj

Check out the recent links that Niche Site Azon has gotten:

recent-links

We can see that Doug from Niche Site Project has recently linked to NSA and I would not have known about this unless I used Majestic. This is super helpful because now I can go over to that post where NSA was mentioned and interact with the readers in the comments section and answer any questions people may have.

This same thing goes for all links for everyone one of my sites.

I also like to check to see if Majestic has picked up any new links that I have built or had built for me, such as PBN links or guest post links.

2. Due Diligence for Website Purchases

Just like I do with Semrush, I check every single site that I am thinking about buying in Majestic. This is to make sure that the site doesn’t have any questionable links that could lead to a Google penalty in the future and to just make sure the site is safe.

I also like to see what kind of ranking potential the site has before I buy it. For example, if the site has a trust flow of 40 and citation flow of 40 then I know that I will be able to rank for more competitive terms in the future.

The anchor text ratio is something that I like to look at as well. I like to see the anchor text be natural with not many repeating terms. The more diversified the anchor text the better. Majestic has a whole section dedicated to the anchor text, see below:

anchor-text

Overall, Majestic provides a ton of vital info that anyone should know before purchasing a website.

Conclusion

I would recommend having access to at least some sort of link discovery tool such as Ahrefs, Moz Explorer or Majestic. I prefer Majestic because I found to be the most accurate as well as the fastest to find new links. I also think that the trust flow metric is the best way to measure the credibility of a website.

If you are interested in checking out Majestic you can do so here!

Some of my Other Favorite Tools

The three tools I just talked about Semrush, KW Finder and Majestic are the ones that I use every single day no matter what is going on with my sites. However, with that being said there are some other tools that I use frequently but not on a daily basis. I want to include these tools within this article but, I will not be explaining much about them.

  1. Google Analytics – The best way to keep track of all of my website’s traffic
  2. SERP Book – Online keyword tracker
  3. Google Keyword Planner – The classic keyword research tool that is still useful
  4. AmpedSense – The BEST way to optimize your Adsense ads
  5. Pretty Link – Link cloaker and tracker that I use on all of my sites
  6. Google Search Console – An underrated tool that is awesome for optimizing your site’s SERP positions

Wrapping Things Up

These are the tools that I use day in and day out. They have helped me build up multiple 5 figure niche websites and I continue to use these tools. If you want I can go more in depth with each tool and show you exactly how I use these tools in more detail. If you want to see this let me know!

Thanks for reading.

What are your 3 favorite tools are for building and growing niche sites? Let me know in the comments below!

3

How I was able to Increase my Adsense Earnings by 74% in 2 Months

When people think of “niche websites” most people think of websites that are monetized by the Amazon Affiliate Program but, today I will be talking about an Adsense site that I own and how I was able to dramatically increase the earnings. Even if you don’t use Adsense to monetize your site this article might get you thinking about giving it a try.

For those of you that do have an Adsense site, you will really enjoy this article and I am confident that you will be able to increase your earnings with the help of this article. Without further ado, let’s get right into the article!

Background Info

This Adsense site is one that I bought a around 7 months ago as an investment for my parents. I am not going to go into all of the details behind this website investment but, if you want to learn more you can read my case study here – www.passionintopaychecks.com/website-investing-experiment

This website was primarily monetized by Adsense and one of the first things I did when I bought this website was try to optimize the Adsense ad placements. The first couple of months I was able to increase the earnings per month but, I was using 3 different plugins to manage all of the ads. I also was also not able to properly optimize the ads for mobile users, which accounted for around half of the site’s traffic.

So even though I was able to slightly increase the earnings I knew that there had to be a better solution to what I needed. That is when Shane, the owner of AmpedSense, reached out to me telling me about his plugin that would solve all of my current gripes I had with optimizing my Adsense ads.

AmpedSense

AmpedSense is by far the best plugin on the market when it comes to optimizing your Adsense ads and best part, it’s free to use! There is an option to upgrade to a paid version but, you don’t need to do that when you are just getting started.

There were a couple features that initially intrigued me about this plugin. I will explain each one below:

The Ability to Test Different Ad Layouts

This was huge for me and I couldn’t find another plugin that could help me do this. This plugin allows me to test completely different ad layouts called “recipes”.

This means that I can run two different ad recipes at the same time and compare the results to see which one is performing the best.

For example, take a look at two different ad recipes I ran on my site below:

Ad Recipe #1

ad-recipe-1

Ad Recipe #2

ad-recipe-2

Both of these ad layouts are different from each other and I can run them for a period of time and then clearly see which is performing better. AmpedSense makes it very easy to compare the different ad recipes also, check out what it looks like when looking at the different ad recipes:

ad-recipe-example

Above you can see two different ad layouts that I have been running since Match 24th. One is clearly performing better than the other and I will probably stop the under preforming one here soon. AmpedSense shows all of the important metrics such as the clicks, CTR, RPM and earnings for each recipe.

Bottom line, this plugin makes it a breeze to test and compare different ad layouts which is surprisingly difficult to do with any other plugin.

Display Different Ads Based on Visitor Device

Like I mentioned earlier, around 50% of the site’s visitors were on mobile phones and I wanted to show these people ads that were optimized for mobile devices.

AmpedSense made that very easy to do because you can create ad recipes specifically for mobile devices. This was a major reason for me being able to increase the site’s earnings.

You can also display different ad recipes based on whether the visitor visits a page vs. a post. This doesn’t affect me because 99% of my site are posts but, it could help people that have both pages and posts on their site.

Test Different Ad Colors

Not only can you test different ad placements but, you can also test ads with different colors to see which one is best. I saw a large increase in ad revenue when I changed the ad colors to match my site’s colors.

match-colors

Check out the image above, I was able to dramatically increase both the CTR and RPM when I switched to ads that matched my site’s colors. I also did the same thing for ads that are shown for mobile visitors, check out the results from that below:

mobile-match-colors

Once again a huge boost in CTR and RPM just by changing the color of my ads. The layout was exactly the same and the only thing that was different was the color of the ads.

Now that you understand what AmpedSense is and what it can do, let’s know take a look at the type of gains I was able to see from implementing these changes.

Results from Using AmpedSense

I have been using AmpedSense for just under 2 months now so we are going to compare the 2 months since I started using it vs. the 2 months before I started using AmpedSense.

Stats from the 2 Months BEFORE Using AS

2monthsbefore

As you can see. the stats themselves aren’t too bad but I knew they could be optimized more. Now, let’s take a look at the stats since I started using AmpedSense:

Stats from the 2 Months AFTER Using AS

after2months

A huge increase across the board.

Don’t just look at the total earnings because that doesn’t tell the whole story because the earnings will increase if the page views increase. However, no matter how many page views you get the Page RPM, click through rate and Impression RPM will always be a great way to judge the how well the ads are doing.

Let’s compare the two months below:

growth

All of the important metrics increased by double digits. The most important growth came in the click through rate, it went from 0.24% up to .40%. This is HUGE because the higher the CTR the more people click on your ads and as you know, you get paid when people click on your ads.

So the boost in the CTR was the major driver for the increase in earnings.

You Should Always be Testing

Even though I have seen some nice improvements so far I know that I can get even better results. I will keep testing different ad recipes and finding the ones that perform better than the others. The plan is to always be testing two different recipes at the same time.

Even if you think you have fully maxed out the earnings for your Adsense site, there is a VERY good chance that you can increase the earnings more. You just have to keep testing and that is why AmpedSense is the best plugin for optimizing your Adsense ads.

Like I said in the beginning of the article, most of you reading this probably only have Amazon Affiliate site’s but I would suggest giving Adsense a test on your site and see if you can get an increase in your earnings. There is a good chance that you could add a couple hundred dollars to your earnings each month just by throwing a couple of ads on your site.

So that is going to wrap up this article, I hope you enjoyed! For all of you that have Adsense sites you will find this plugin absolutely vital going forward, just as I have. If you have any questions feel free to ask in the comments below. Thanks for reading

15

Increase Traffic by Piggybacking 2nd Page Rankings – Advanced Niche Site Strategy

I have another really cool advanced niche site strategy for you today! I will be talking about how one of the quickest and easiest ways to increase traffic to your niche site in a short period of time.

First, I want thank you all for the awesome feedback and support that you gave me on the last article I posted. You guys are awesome and I am glad that you enjoyed the strategy. I hope that you like today’s one just as much!

How Can you Piggyback 2nd Page Rankings?

The whole idea behind this strategy is to find keywords that are already ranking on the 2nd or 3rd page of Google and try to get them to the first page. Keywords sitting on the 2nd or 3rd page won’t take much to push them onto the first page and that is what we are going to try and take advantage of.

We will push these rankings from the 2nd page to the first page by adding fresh and optimized content to the page that is already ranking that will target the keywords that you want to boost the ranking for. No need for any new backlinks or anything else, just fresh content.

The best part? You won’t have to wait weeks or months to see improvement! Usually within a couple of days you will see improvements in your rankings.

Now that you get the basic concept behind this strategy, let’s actually look at the actual process for putting this strategy to work.

Tools Needed

Before we get into the how-to of this strategy, I first want to quickly explain what you will need.

  • A website that already has rankings in Google (can’t be a brand new site)
  • Semrush (ideally) or Google Search Console (formally Webmaster Tools)

You might have guessed by now but, yes, I love Semrush. It has so many different uses and is the swiss army for anyone building and growing websites. For this exact strategy, Semrush is going to a lot better than Google Search Console because it allows you to export way more data.

Step by Step Guide

I have put together a complete tutorial on this strategy in a video below:

That video will show you each step of the process as I use my own site as an example. If you want the complete process with all of the details make sure to watch the video. With that being said, I will also outline the basic process below for those people that would rather read.

Step 1 – Find Keywords Rankings on the 2nd or 3rd Page of Google

This is where Semrush comes in clutch.

You will need to put your niche website into Semrush and export all of your organic positions into an excel file. This will allow you to manipulate the data so that we can find all of the keywords that fit our requirements.

Once the data is in Excel, you should filter the data so that only the keywords rankings between 11 and 30 in Google are left. This will present to you all of the keywords that we could target. Below you will see an example of my site that is filtered in Excel:

excel

I like to find as many keywords as I can for each page and target all of them. The keywords ranking 11th-15th are best ones to go after because they will take the least amount to get to the first page. Pick a handful of similar keywords for each page that you want to target and move into the next step.

Step 2 – Write Content Optimized for the Keywords

Here you will write 500+ words that targets your keyword(s) and add this new chunk of content somewhere within the page that is already ranking for the keyword somewhere on page 2 or 3. Remember, you are NOT writing a new post but, instead adding fresh content to an old post that is already ranking.

How do you optimize the new content?

Follow the checklist below:

  1. Write at least 500 words of new content. The more the better.
  2. Include the keyword that you want to improve the rankings for somewhere within the 500 words. Feel free to use variations as well. You could also put the keyword in a heading if it makes sense.
  3. Add at least one relevant image to the keyword and include the keyword or related keywords in the image title and alt tag.
  4. Add one video that is related to the target keyword from Youtube. Ideally, the target keyword will be in the title of the video.

Once you do all of the above, you can now go onto step 3.

Step 3 – Tell Google About the Changes

After you add the fresh content you will want to tell Google about it. There are two ways that you can accomplish this very quickly. The first option is to login to your Google Search Console and fetch the URL of the updated page. This will inform Google that the page needs to be crawled again and it will take notice of your added content.

The other way you can have Google quickly crawl your new content is to download the plugin called “Google xml sitemap for videos”. Once downloaded, go to the setting and submit the video sitemap and then ping Google. This option works very quickly as well.

Doing one or both of these options are better than nothing because it will allow you to see the results within a day or two usually. If you let Google crawl your new content by itself it could take a week or two for it to happen.

By submitting a video sitemap via the plugin or fetching as Google within the Search Console will speed up the results.

Step 4 – Monitor the Results

I would suggest keeping track of the keyword rankings and see if you get any improvements. You will usually see results after a couple of days but it can sometimes take a little bit longer. If you see that you move up a couple in Google but, you still aren’t on the first page then you can add even more content. This should keep you moving higher. Keep testing and tweaking until you get the desired results.

Summing things Up

That;s gonna do it for this article. I hope that you enjoyed and will put this sweet little strategy to use. This strategy can be extremely powerful for a site that has been around for a while and has a lot of keywords rankings within Google. Doing this could result in a ton of traffic from very little effort.

If you have any questions about the process feel free to leave them below. Thanks for reading!

21

My Favorite Way to Find Longtail Keywords – Advanced Niche Site Strategy

I have a really powerful niche site strategy that I am excited to share with you today. Before we hop into that, I first want to quickly discuss the results from the poll I ran in the last post and explain my plans for the future content!

Below are the results from the poll that I ran asking you what you wanted to see for future content here on NSA:

poll-results

The majority of you wanted to see advanced niche site strategies.  The second most votes went to niche site case studies and then rounding it up was website investing. Thank you to everyone who voted!

Since most of you where interested in advanced strategies I have put together this post here as the first post. However, I have decided that I will be creating content for all of the topics mentioned above! So you can expect a wide variety of content from me revolving around niche websites 🙂

Today’s Advanced Strategy – Finding Longtail Keywords Using Semrush + Forums

The strategy that I am covering today is one that I have been using for all of my own niche sites and I have seen some awesome success. This strategy involves finding forums that are relevant to your niche site and plugging them into Semrush. This will provide you with a goldmine of high quality long tail keywords for you to target.

I outline the entire process in the video below:

Make sure to subscribe to my Youtube Channel as there will be a lot more content being produced there.

Basic Outline for this Strategy

I know some if you will not want to watch the video so I will give a basic outline for how to use this strategy. The whole idea behind this tactic is to find forums that are relevant to your niche that you have a website in and find longtail keywords using Semrush.

Why forums?

I really like using forums for this type of research for three reasons:

  1. Any keywords that a forum is ranking for within Google can easily be beat with a decently optimized article. Forums = weak competition
  2. You will find a lot of “out of the box” keywords that you never knew existed
  3. A TON of questions get asked on forums and these are the perfect longtail keywords we want to rank for

Using Semrush, you can quickly see every keyword that a specific forum is ranking for within Google. This is a goldmine for longtail keywords.

The Outline:

  1. Find a forum that is relevant to your niche. Use the search term of  “your niche + forum” in Google to find these forums
  2. Plug the forums into Semrush
  3. View all of their Google rankings and find the keywords that would be relevant to your own site
  4. Export all of the keywords you find into an Excel file so you can go back to them later on

That is all there is to it, however, I would suggest watching the video because I give a lot more explanation and show you exactly how I go about using this strategy.

How Effective is This Strategy?

Good question!

I have put this exact strategy to the test on my own sites and I have seen awesome success. See below for an example:

Month by Month Look at the Traffic Stats

 

2015-total-traffic

Daily Traffic Stats

daily-visits

The reason that I am showing you these screenshots of my Google Analytics account for this one niche site is so that you can understand how powerful longtail keywords are. This one site get’s around 600 visitors a day and you would think that it would be ranking for some keywords that have a high amount of monthly searches.

That’s not the case though!

Below you can see the keywords that drive the most traffic to my site and their monthly searches:

semrush-kws

Not ONE keyword has over 1,000 monthly searches! A handful of the top keywords have only 70 and 90 monthly searches as well. This goes to show how powerful longtail keywords are if you are able to rank for them.

So guys, don’t overlook longtail keywords. There is a huge earning potential when it comes to ranking these keywords. Use the strategy that I outline in this article and start targeting the keywords with high quality content. If you do that then you are on your way to having a successful niche site.

This is also a great strategy for the custom sites we build. We’ll take care of the main keywords, and you can use this strategy to get a ton of additional traffic to the site. It’s a winning combination.

That’s it!

That’s gonna do it for my first full article here at NSA. I hope that you all enjoyed and I hope you can implement this strategy for your own niche sites. It can be very powerful if you do it.

I would love to hear what you think about this article and if you want more stuff like this in the future. Leave me a comment below and let me know your thoughts. Thank you!

11

Website Investing, Case Studies, and a New Contributor: The Path Forward for NSA

I still remember when I started my first niche site.

I had absolutely no idea what I was doing. I was only vaguely familiar with concepts like keyword research, on-page SEO, PBNs, and conversion rates. I felt like a beginner and it showed: the first two months into my first niche site, I had only earned $18.59 in income!

But that was ok.

The most important thing was that I got started.

A lot of people send me emails asking for advice, and usually my response is: just get started. You will learn as you go. You’re going to make mistakes, but you will improve your process along the way, and you’ll become better through experience.

Fast forward over two years now, and I’ve sold one niche site for more money than I used to make in salary at one of my old office jobs, and my very first niche site has made more than that in Amazon commissions alone.

And I also started this blog.

Boy, going in I had no idea how hard blogging would be. It’s a constant grind: coming up with new content ideas, writing long, detailed posts, while also being able to provide PBN and custom site services to your readers.

The thing about blogging is that you have to consistently produce great content. And that has been my failing with this site.

As you guys obviously know, I have not updated this blog nearly as much as I would have liked to over the past couple of months. The reason? Life kind of just got in the way.

I know I’ve explained a few times here that I have a full-time job that requires a lot of my time, and that’s been a big part of me not updating the site. I get home from work, late, and I just don’t have the time or motivation to write. My wife and I are also in the middle of a move … and we’re also expecting our first baby! So, exciting times. But very busy times as well.

With that said, however, over just a few months, I was able to build an awesome community of readers for this site. I still get emails all the time from people asking me questions.

People are still hungry for information and tips around building niche websites. And so I didn’t want to just let this site die.

So what I’ve decided to do is bring someone on to handle most of the blogging duties here at Niche Site Azon.

Everyone, I want to introduce you to Josh Shogren. Josh has had a lot of success with niche sites and he is the perfect person hand the reins off to.

I first learned about Josh from this interview he did with Doug from Niche Site Project where he revealed that he sold one of his niche sites for nearly $17,000. So, yeah: he clearly knows what he’s doing. I then headed over to Josh’s blog and read all the great content he was producing about both Amazon niche sites, and the Amazon FBA program.

So when I decided that I would be taking a step back from my blog here, Josh was the very first (and only) person I reached out to about taking over the blogging duties here.

Luckily, he agreed.

Without further ado, here’s Josh!


Hey everyone, Josh here!

I want to start by giving a huge thanks to Mike for creating such an awesome resource for niche site builders here at Niche Site Azon. In my opinion, this is the best all around resource when it comes to teaching people how to build successful niche websites and I am honored to be able to take over the blogging duties here.

A Little bit About Myself

Some of you may have heard of me before as I run the site Passion into Paychecks where I have documented my online journey of niche sites, website investing and Amazon FBA.

For those of you who are not familiar with me or my site, which is probably most of you, let me tell you a little bit about myself. I am currently 20 years old and a sophomore in college where I attend Western Washington University and I’m pursuing a degree in Finance.

IMG_8939

The image above represents two of my favorite things, my girlfriend who I have been dating for over 3 years and the Seahawks. I am a HUGE Seattle Seahawks (still upset about our loss to the Panthers in the playoffs) as well as an just an overall avid sports fan!

I got started with niche websites when I was around 15/16 years old and the first couple of years was a learning experience with a lot of failures. Even though I wasn’t seeing a ton of success I was able to learn what worked vs. what did not and that learning period is what prepared me for my future successes.

I really started to see success the last ~2 years when I was able to create a handful of successful niche sites. One of those niche sites earned me $17,000 in one year after I sold it, this is the site that Mike mentioned earlier in the post.

About 18 months ago I started a niche site case study on my website where I built a niche site from scratch to a point where it is now earning over $1,500 per month. I have also started website investing where I had outside investors (my parents haha) purchase a website for $6,000 and it is now earning over $700/month in profits and valued at $14,000.

I also currently have a couple other niche websites that make me anywhere from $500-$1000 a month.

I am not telling you this stuff to brag, I am telling you about my prior success so that you can trust the info that I will be sharing with you on Niche Site Azon.

Enough about me. Let’s talk about what you can expect from myself and Niche Site Azon moving forward.

What to Expect Moving Forward

Mike has already done an excellent job laying the foundation on how to build successful niche websites so I could take the site in a couple of different directions in terms of the sites content. I have a couple of ideas for the site and I want you to tell me if any of them sound of interest.

Advanced Niche Site Strategies

Over the past 2 years of successfully building out niche websites I have accumulated some advanced strategies and tips that I would love to share. This could range from things such as “how to boost your click through rate to Amazon” to “How to find long tail keywords using an underutilized source”. Whatever the topic or strategy may be, the majority of them are things that I have learned myself and they will not be found anywhere else on the internet.

These tips and strategies will be geared towards the people that already have a niche site up and running however, first time niche site builders can put these to use on their first sites as well.

Website Investing

This is a topic I am PUMPED about and I think there is a lot of potential to make a killing in website investing at the moment. You may have heard of buying and selling websites or “website flipping” and website investing is practically the same thing. However, I prefer to use website investing because it makes you look at website differently.

For example, instead of thinking “wow, I made $500 this month from my website!” you would think in terms of return on investment such as “wow, I made 15% ROI this month!”. This allows you to use websites as an investment vehicle just like stocks and real estate.

There is a ton of content that I could produce around this topic. Some ideas that come off of the top of my head are:

  • How to find websites that are NOT scams on Flippa
  • What to look for when buying a website
  • The best place to buy a website
  • The quickest way to increase a sites earnings once you purchase it
  • The best place to sell websites
  • Possibly a weekly article/video of the best sites currently for sale and WHY I like them
  • Live case studies on websites that I buy and how I go about improving them
  • And a whole lot more!

There are endless amounts of content to produce within this niche because it is so new. So the ideas I listed above is just a small sample.

If you want to learn more about website investing you can check out a couple of posts that I have published on my site, Passion into Paychecks, here:

Niche Site Case Study

Doing a case study documents the process of building and growing a niche site is something that has been done a lot within the niche site space, but people love watching the creation of a site and tactics used to grow it.

We could go about doing this case study in multiple ways but at the bottom of whatever we do, it will be me starting a site and sharing each step of the way as it grows. If this is something that you would like to see then we will come up with a unique way to go about this case study so it isn’t like the million other niche site case studies out there.

Do you Have an Idea?

Do you have an idea or topic that you want me to cover? If so, please share it with me as I would love to produce content that I know people will enjoy.

Your idea could be about ANYTHING! So if anything came to your head while reading this post or you have had an idea for a while, please let me know about it

Help me Out 🙂

It would be a huge help if you would please take a second to take take a quick poll and vote on the type of content that you want to see here at Niche Site Azon.

The poll below will have the ability to vote on all of the options I listed above as well as an option suggest your own idea. Taking this poll will only take 15 or so seconds and it will be a tremendous help for me. Thank you!

Wrapping Things Up

That is going to bring us to the end of the post! Thank you so much for reading and I hope you are as excited for the future here at Niche Site Azon as I am. I am excited to take NSA to the next level and continue to help as many people as possible create an income from niche websites.

I hope to see you all around the site and thank you again for reading!

10

I Sold Niche Site #2 (Plus An Update)

Hi all,

First, I’d like to apologize for my extended absence in not updating the blog for a while. I’ve had a lot going on these past several weeks, which you’ll read about in the update below.

The main reason for the lack of new posts is because I sold my Niche Site #2!

Here’s what happened.

About six weeks ago, a buyer reached out to me via email and was wondering if I had any interest in selling Niche Site #2. (This person is somewhat well known in the internet marketing space, though I will be keeping his identity anonymous per his request). Regular readers of the blog know that Niche Site #2 had been growing steadily over the past several months, and was approaching the $2,000 per month threshold, nearly on auto-pilot.

I initially told the buyer I hadn’t really given much thought to selling the site, but was curious to hear if he had a number in mind. Since I make my income reports public, he knew exactly how much NS2 was earning, so clearly he must have given thought to how much he was willing to pay.

As many of you know, in the niche site field, niche sites are generally bought and sold around that 20x-25x monthly earnings clip, as it’s done on Empire Flippers and FE International, among other brokers. So going into our negotiations, we already had a framework to work around. So we started to throw some numbers around.

After a few weeks of back-and-forth negotiation over email, we reached a deal. I agreed to “consult” on the site for three months, and generally offer any advice that I could to ensure that the site continued to grow. I also included all of the PBN sites that were pointing to NS2, which was a huge selling point.

Now, as part of the deal, there are several things which I cannot disclose, and that includes the final buying price. But what I can tell you is that the purchase price was in that 20x-25x valuation, so you can give yourself a reasonable idea on how much I was able to sell the site for.

Why did I decide to sell?

To be honest, I gave a lot of thought about not selling the site and just keeping it in my portfolio. As I mentioned, the site was approaching the $2,000 per month clip, was growing at a steady pace, was not requiring much time on my end to upkeep, and most importantly, I was in the middle of a white-hat link-building campaign that was starting to see serious results, including an editorial link from BuzzFeed. So I was pretty sure the site would continue to grow, and that was part of the negotiation.

At the same time, you have to remember, this entire niche site game really is a “side gig” for me. I have a full-time job, a wife, and an entire life away from this whole internet marketing thing. So while I loved cashing those monthly checks from Amazon, the thought of being able to cash-in on a much larger lump-sum was even more enticing. While this isn’t life-changing money, the wife and I have been looking at buying a house, and this move will make that dream even closer to a reality.

The other benefit of this sale is that I was able to sidestep using a website broker and paying that 15% fee. As I noted, the buyer who reached out to me is somewhat known in the internet marketing space — someone who I already knew of before he contacted me — so that made doing a private sale a smarter move to make.

What does this mean for Niche Site Azon?

I’ve also been giving a lot of thought to this blog, and how selling NS2 will effect things over here. And the truth is, nearly everything I know about building niche sites is something I’ve already covered on the blog.

Really, if you take all the posts I’ve written, and read them in order, you could consider all the content a full-on e-book.

From finding your market, to identifying profitable products on Amazon, to performing keyword research, to writing content for your niche sites, to using PBN links to help your sites rank, all the way to growing out your site in the first six months, I’ve written about every part of the niche site building process.

Does that mean that’s the end of the blog? Not necessarily. I think I’ll be doing new posts here and there, just not as often. In terms of my portfolio, I’m really only left with NS1, and there’s only so many new topics that I can write about.

What about the PBN and Custom Niche Site services?

The thing is, over the past two months, even though the blog hasn’t been updated, I’ve still been providing services for my PBN and Custom Niche Site customers.

And these are services that I will continue to offer.

So if you are interested in any PBN links, or would like me to build you a brand new niche site from scratch, do get in touch.

Going forward

So yeah, that’s what’s been going on with me and my niche sites these past several weeks. I just wanted to provide an update of all the recent developments, and if you have any questions, feel free to reach out.

34

August 2015 Income Report

At this point last month, I was worried that I'd be able to keep up with my income numbers in August, mainly for two reasons: 1) I thought my niche sites may have been affected by the Panda update, and 2) I wasn't sure that I'd be able to keep up with my Custom Niche Site orders.

Well, it turns out, those fears were pretty much unfounded.

First, I had another record-breaking month with my niche sites, totaling $4,431.58 in Amazon income, which barely edged out last month's $4,414.07 figure. This was aided slightly by me finally geo-localizing my Amazon links using a service called Geniuslink, which I'll get to in a moment. 

Additionally, the income generated from this blog's products and services also stayed relatively steady, bringing in $3,673.37 of revenue, due mostly to my Custom Niche Site offerings and PBN. 

So, combining the Amazon affiliate income with the revenue generated by the blog, and my total income for the month of August comes in at $8,104.95.​

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How to Grow Your Niche Site: A 6-Month Strategy Guide

Have you just launched a new niche site, but are unsure what steps you should be taking next to grow out the site?

Oftentimes with a niche site, after it's been launched, ​there's no clear strategy guide to follow to ensure proper growth, both in terms of adding new content, and acquiring new links.

Well, in today's post, I'm going to show you my six-month strategy guide that you can follow to make sure that once your niche site is on the right path after it's been​ published.

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