A True 4HWW Case Study: Part 4 – All about content
Hey guys and gals, we're back after a one week gap while I was sorting stuff out with my newly joined web biz partner and reading some more about my next planned stages to ensure I'm going the right way.
This week's update is all about content (the content that got posponed last episode) and a few interesting insights I've gained around this topic.
Let's get started.
Weeks 3 Summary
- Research & Order Infographic - Check
- Order KGR Articles - Check (20 articles total)
- Order expired 2.0s - Cancelled
Time input and Expenses for the week
I've put a total of 7 hours of work on the site these 2 weeks, but technically only had week 3 accomplished, which is nicht gut ("not good" for the non-German speakers).
The main issue here has been researching the topic for an infographic. I didn't want to put just a random infographic together, and I fell too far down the rabbit hole of "must be better". This reminded me of art school when I was 8 and my teacher telling me "Best is enemy of good".
- Content: $450 (Human Proof, a pack of 24,000 words which will automatically more than double my existing content.)
- Infographic: $50 (My Graphic Design friend was kind enough to charge me 25% of what he usually would. )
So technically we've just invested $500 on content which is exactly what I originally paid for the site. Now, let's jump into the why.
Investing in content Vs. something else.
As you know, one of the things I wanted to get were some expired 2.0s like Weebly, Tumblr, Blogger etc. They are cheap to get in Fiverr, but it doesn't mean it's cheap to make them the right way so that they stick, pass juice and don't harm your site.
After some more thorough reading, I discarded the idea of setting up a mini 2.0 PBN because the amount of work needed is similar to setting a real PBN (in terms of adding filler content, legal pages, images logos blahblah), for a substantially lower ranking power.
Too much time.
Alright so I thought, let's go with The Hoth. Then I checked and it's $250 for three 2.0s. Three. $83.33 per 2.0 blog.
I won't lie to you, and I'm sure you'll relate with this, but at this point I got mentally stuck and I couldn't move forward in any direction.
One option seemed too time consuming. The other one seemed too expensive, and I wasn't even sure I should get the 2.0s, but then I publicly said I would but and I've read they help diversify the backlink profile and this and that and before I realized I spent 2 hours thinking in loop.
Let me tell you. I like this loops:
And this loop:
But there's few things I hate more than mind traps aka idea loops. And my default for those situations is to throw it into the "f**k it bucket" and move on. And that's what I did.
I rather spend that money on actual content inside my site, or buy good PBN links than spending just another minute figuring out 2.0s when their impact is going to be minuscule in the big picture.
How many people get nowhere with their site because of spending too much time thinking what will work?
About content, KGR, top level posts and guidelines.
I want to give you more details about the content I've ordered for my site, MMG. It was a mix of 12 KGR keywords (KGR being <0.25) 3 quasi KGR keywords (between 0.25 and 1) and 5 top level posts or "best blahblah" kind of post.
The few quasi KGR posts I ordered revolve around some keywords that look very profitable. They are the exact niche of the site, talk about expensive products and are on the 200 searches range.
I thought it worth trying and see later what the difference in terms of ease of rank is between those and the other articles that focus keywords with a much lower ratio (real KGRs)
Then the 5 top level are other products. Some fitness apparatuses, other nutrition products.
I want to broaden the site slowly but surely so I went for some extremely low competition keywords with barely a few hundred searches per month, but all I want is to rank for those and get a few sales. This will compound over time.
Guidelines: Keeping your site consistent.
Another thing that worried me was that, as different writers will be producing content for the site, it would end up looking a bit Frankensteiny, without a clear style or structure.
So before I placed the order, I spent a while creating a template that looked similar to the style the site currently has.
It's pretty much as follows:
- Introduction. Short and sweet.
- Top 5 blablahs: Includes specific features, the good, the bad, a conclusion and a pros and cons table after which I place the "check price" button.
- How to use blablah (when appropiate)
- What to know about blahblahs
Then I specified to use a first person singular voice and to talk like the main audience is males aged 18-30 which I understand is who mainly uses this sort of products I review.
I also added some links to other articles inside MMG so that the writer has internal references to quote.
Hopefully this will help the site look uniform and make the interlinking process easier later on when I'm publishing.
Next week I'll be doing research for a skyscraper post
Considering the amount of time I've spent researching the topic for an infographic, this may take me well over the 4 hours I want to spend weekly, so I'll keep my projections for next week simple.
Have you ever published a skyscraper blog post? What were your results?
Let me know in the comments below! I'll see you there.