How I was able to Increase my Adsense Earnings by 74% in 2 Months
When people think of “niche websites” most people think of websites that are monetized by the Amazon Affiliate Program but, today I will be talking about an Adsense site that I own and how I was able to dramatically increase the earnings. Even if you don’t use Adsense to monetize your site this article might get you thinking about giving it a try.
For those of you that do have an Adsense site, you will really enjoy this article and I am confident that you will be able to increase your earnings with the help of this article. Without further ado, let’s get right into the article!
This Adsense site is one that I bought a around 7 months ago as an investment for my parents. I am not going to go into all of the details behind this website investment but, if you want to learn more you can read my case study here – www.passionintopaychecks.com/website-investing-experiment
This website was primarily monetized by Adsense and one of the first things I did when I bought this website was try to optimize the Adsense ad placements. The first couple of months I was able to increase the earnings per month but, I was using 3 different plugins to manage all of the ads. I also was also not able to properly optimize the ads for mobile users, which accounted for around half of the site’s traffic.
So even though I was able to slightly increase the earnings I knew that there had to be a better solution to what I needed. That is when Shane, the owner of AmpedSense, reached out to me telling me about his plugin that would solve all of my current gripes I had with optimizing my Adsense ads.
AmpedSense is by far the best plugin on the market when it comes to optimizing your Adsense ads and best part, it’s free to use! There is an option to upgrade to a paid version but, you don’t need to do that when you are just getting started.
There were a couple features that initially intrigued me about this plugin. I will explain each one below:
The Ability to Test Different Ad Layouts
This was huge for me and I couldn’t find another plugin that could help me do this. This plugin allows me to test completely different ad layouts called “recipes”.
This means that I can run two different ad recipes at the same time and compare the results to see which one is performing the best.
For example, take a look at two different ad recipes I ran on my site below:
Ad Recipe #1
Ad Recipe #2
Both of these ad layouts are different from each other and I can run them for a period of time and then clearly see which is performing better. AmpedSense makes it very easy to compare the different ad recipes also, check out what it looks like when looking at the different ad recipes:
Above you can see two different ad layouts that I have been running since Match 24th. One is clearly performing better than the other and I will probably stop the under preforming one here soon. AmpedSense shows all of the important metrics such as the clicks, CTR, RPM and earnings for each recipe.
Bottom line, this plugin makes it a breeze to test and compare different ad layouts which is surprisingly difficult to do with any other plugin.
Display Different Ads Based on Visitor Device
Like I mentioned earlier, around 50% of the site’s visitors were on mobile phones and I wanted to show these people ads that were optimized for mobile devices.
AmpedSense made that very easy to do because you can create ad recipes specifically for mobile devices. This was a major reason for me being able to increase the site’s earnings.
You can also display different ad recipes based on whether the visitor visits a page vs. a post. This doesn’t affect me because 99% of my site are posts but, it could help people that have both pages and posts on their site.
Test Different Ad Colors
Not only can you test different ad placements but, you can also test ads with different colors to see which one is best. I saw a large increase in ad revenue when I changed the ad colors to match my site’s colors.
Check out the image above, I was able to dramatically increase both the CTR and RPM when I switched to ads that matched my site’s colors. I also did the same thing for ads that are shown for mobile visitors, check out the results from that below:
Once again a huge boost in CTR and RPM just by changing the color of my ads. The layout was exactly the same and the only thing that was different was the color of the ads.
Now that you understand what AmpedSense is and what it can do, let’s know take a look at the type of gains I was able to see from implementing these changes.
Results from Using AmpedSense
I have been using AmpedSense for just under 2 months now so we are going to compare the 2 months since I started using it vs. the 2 months before I started using AmpedSense.
Stats from the 2 Months BEFORE Using AS
As you can see. the stats themselves aren’t too bad but I knew they could be optimized more. Now, let’s take a look at the stats since I started using AmpedSense:
Stats from the 2 Months AFTER Using AS
A huge increase across the board.
Don’t just look at the total earnings because that doesn’t tell the whole story because the earnings will increase if the page views increase. However, no matter how many page views you get the Page RPM, click through rate and Impression RPM will always be a great way to judge the how well the ads are doing.
Let’s compare the two months below:
All of the important metrics increased by double digits. The most important growth came in the click through rate, it went from 0.24% up to .40%. This is HUGE because the higher the CTR the more people click on your ads and as you know, you get paid when people click on your ads.
So the boost in the CTR was the major driver for the increase in earnings.
You Should Always be Testing
Even though I have seen some nice improvements so far I know that I can get even better results. I will keep testing different ad recipes and finding the ones that perform better than the others. The plan is to always be testing two different recipes at the same time.
Even if you think you have fully maxed out the earnings for your Adsense site, there is a VERY good chance that you can increase the earnings more. You just have to keep testing and that is why AmpedSense is the best plugin for optimizing your Adsense ads.
Like I said in the beginning of the article, most of you reading this probably only have Amazon Affiliate site’s but I would suggest giving Adsense a test on your site and see if you can get an increase in your earnings. There is a good chance that you could add a couple hundred dollars to your earnings each month just by throwing a couple of ads on your site.
So that is going to wrap up this article, I hope you enjoyed! For all of you that have Adsense sites you will find this plugin absolutely vital going forward, just as I have. If you have any questions feel free to ask in the comments below. Thanks for reading.