Finding Your Market Niche With Empire Flippers Marketplace

I think you'll agree with me when I say:

When you’re just starting out with a new Amazon niche website, the first thing you have to do is identify your market.

Well, it turns out there are a few tricks you can use to dramatically increase your odds of finding an actual profitable niche to build your Amazon niche website around.

In today's post, I want to show you one particular method that I've used that I really think is quite clever.


Want to see an example of an actual site that sold on Empire Flippers for nearly $50,000?  I have created a PDF which includes the website name and URL of the site, and how I went about identifying it, so that you can learn from a real-life example.

Note: you will be sent a confirmation email to confirm your email address. You must click the link in the confirmation email to complete your sign-up process.

  • Why "niche selection" means much more than keyword research.
  • How to scour Empire Flippers for current and sold Amazon niche site listings.
  • How to use Empire Flippers to identify proven profitable product-categories.
  • Bonus material: real-life example and actual site URL and name of recent Empire Flippers listing that sold for nearly $50,000.

Identifying Profitable Markets

To understand what I mean by a profitable market, let’s take a look at an example.

We’ll use Spencer’s famous survival knife case study. Spencer ended up landing on “best survival knife” as his main keyword, but that's not the market. It's just one particular type of product in an overall product-category. So what is the actual market?

For lack of a better term, his market was “survival gear.”

If you’re in the survival gear market, there are several different products you could promote, not just survival knives, as you can see above. You've got backpacks, flashlights, tents, rifles, and a lot more.

Want to see an example of an actual site in the survival gear market, the site from that screenshot above? Click here.

Now that we’ve got that out of the way, let’s see how we can implement some real life, actionable tactics that actually identify profitable markets. We want to see actual examples of Amazon niche sites that have made good monthly revenue.

And it all starts with Empire Flippers.

How to Find Profitable Markets Using Empire Flippers

Most of you are already familiar with Empire Flippers, but for those that aren't, they’re a website brokerage firm where they serve as the middleman between people looking to buy and sell (mostly niche) websites. I have heard nothing but positive experiences from everyone who's used them.

They do a great deal of due diligence on the websites ahead of time to make sure they’re legitimate, and then post them for sale on their marketplace, typically for a sales price of 20x  your last three monthly earnings.

So if you have a niche site that’s earning $500 per month over the past 90 days, Empire Flippers would typically list it for $10,000.

How does this help you? Well, think about it:

If you’re looking to start a niche site in a profitable market, what better way to find that market than to look at sites that have already proven to be profitable?

Because that’s what this all about, right?

These days, it can take anywhere between 4-6 MONTHS to even begin ranking a niche site in Google, and this assumes you’re doing everything right. And then there’s the additional time after that before you start earning commissions.

And in order to get your site set up properly with good content, a premium theme, and some well-written reviews, you’re also probably looking at a couple of hundred dollars in start-up costs.

So you’re spending valuable time and money getting your site off the ground to rank. But what good is it to rank a site that isn’t actually profitable? Remember, ranking a site is only half the battle: you have to choose a good market first. Don't waste your precious time and money trying to rank unprofitable niches.

And what makes a good market is one that has the potential to actually make money. I realize this sounds incredibly obvious, but you’d be surprised at the number of people who rush into a market without making sure first that they can actually make money off the products in the niche. Some markets are profitable (see image above), and some aren't.

So wouldn’t it be nice if you could identify PROVEN profitable niche markets before you launched your site?

In this post, I’m going to show you how I use Empire Flippers to zero in on markets with product-categories that have already proven to be profitable.

Note: this should go without saying,  but the point of this exercise is to find examples of profitable niches to use as inspiration for your own sites, NOT to copy other sites, or even worse, try to negative-SEO someone's site. Alright?

The first thing we’re going to do is head on over to the Empire Flippers website and click on the Marketplace tab.

Scroll a bit down the page and you will begin to see the current listings: these are sites that have been listed, but haven't sold yet.

As I'm writing this post, there are currently 14 sites available for sale. You can click on the links all the way to the left to view the details of each site. Now, 14 sites isn't a terrible sample size if we're trying to find a profitable site to model our market after, but it's not a huge amount to work with either.

Checking for Completed Listings

But if you keep scrolling down the page, you'll see a section of site listings that are grayed out a bit, because they have already been sold. But Empire Flippers allows you to still see the details for each of these as well.

Now we have a much larger sample size to analyze. Scroll down the page even further, until you get to the "show entries" drop-down.

Change the number from 25 to 100, and then scroll back up the page to the top of the listings. This is where we can sort the listings by monetization method. For this post, as you could have guessed, we are interested in listings that are monetized by Amazon.

Now that we're sorted by monetization method, we can easily see all the sites that have been sold as Amazon affiliate niche sites, how much revenue they were earning each month, and how much each site ended up selling for. Yes, that first listing you see is an Amazon niche site that sold for more than $200,000.

There are several listings here — from just this screenshot alone we have nine listings that were earning between $1,400 and $10,200 per month — but I want to zero in on a couple in particular so that we can establish an overarching product-category theme across a few successful sites.

Finding a Common Theme

For obvious reasons, Empire Flippers does not reveal the URL or name for most of the sites for sale in their marketplace. And that's fine, we don't need the actual site in order to brainstorm the specific product-categories that we can potentially use to build a niche site around.

But if you want to see an example of an actual site that sold on Empire Flippers for nearly $50,000,  I have created a PDF which reveals the website name and URL of the site, and how I went about identifying it. Just click the link below and enter your email address to receive your free copy.

Note: you will be sent a confirmation email to confirm your email address. You must click the link in the confirmation email to complete your sign-up process.

Let's take a look at this completed listing here

We can glean a few things from the posting: it's in the "health and fitness" niche, which is somewhat helpful information, but more specifically we can see that it primarily deals with "exercise equipment reviews".  

And most importantly, it was an extremely profitable product-category: the site sold for nearly $80,000, and was doing on average almost $4,000 per month in revenue. Keep this in mind as we move forward.

Let's have a look at another completed listing, here.

Again, we have a listing that's in the "health and fitness" niche, and what do you know, this site also deals with fitness equipment.

This site was also very profitable: it sold for nearly $60,000 after doing more than $3,000 per month in revenue.

Let's keep going and check out another completed listing, here.

This site was doing more than $900 per month in revenue before being sold for more than $18,000.

As you can see, we have another "health and fitness" niche that covers exercise equipment. And you can be sure that content is centered around exercise equipment reviews.

Alright, I'm pretty sure you get my point by now, but let's look at one last example, here.

We have yet another site in the "health and fitness" niche that's built around exercise equipment.

This site was doing more than $500 per month and eventually sold for close to $11,000.

What Can I Do With This Information?

So this analysis tells us a couple of important things.

  • It confirms that the health and fitness markets are potentially quite profitable, which you probably already assumed, but it’s nice to know specifically that sites built around exercise equipment reviews have been extremely successful.
  • What's great about the Empire Flippers listings is that they tell us exactly how profitable a site has been.  It's one thing if you were thinking about entering the exercise equipment niche and thought you could maybe earn a couple of hundred dollars per month; but Empire Flipper's marketplace shows you objectively that these types of sites can earn thousands of dollars per month.

This is actionable information that you can use to your advantage.

The best advice I can give you is to simply go into the Empire Flippers marketplace and start looking around on your own.

Look for common themes among the higher-earning sites. This should at least give you a couple of good examples to start moving forward with.

What This Information Doesn't Tell Us

What we have up until this point is a terrific start. Instead of blindly and randomly trying to brainstorm which market to enter, we now have real-life examples of sites in specific product-categories that have done extremely well. Sites that have generated actual, substantial revenue.

That said, we still have some work to do. Here's what we still don't know:​

  • Ok, we have a specific product-category (exercise equipment), but we don't know which type of exercise equipment specifically, and we don't know which individual products we should be promoting.
  • We still haven't even gotten started with any keyword research.

This is a great first step, but we do still need to know the information above before we can start building out our site. 

So stay tuned for my next post, where we tackle Amazon product-categories, product-types, and individual products that you can target specifically, and how I use the AmaSuite4 software to simplify and expedite the entire process.

And then, after that, I’ll run through how I use Long Tail Pro to do my keyword research.

Stay tuned.

Mike Bradford

Hi there, I'm Mike, the guy behind Niche Site Azon. I made $32,000 in 12 months with Amazon niche sites. This blog is where I share my tips, tricks, and tactics to building and profiting from Amazon affiliate sites.

Click Here to Leave a Comment Below 13 comments
Ravi - May 18, 2015

Thank you so much Mike, It was indeed a great tip. Excited for your next post. 🙂

    Mike Bradford - May 18, 2015

    Glad you liked it, Ravi!

Carlo - May 18, 2015

Great post Mike. Love reading all the content and value you’re handing out. I’m just starting with affiliate sites, so your site is bookmarked!

    Mike Bradford - May 18, 2015

    Thanks for checking it out Carlo. Good luck to you!

Colten - May 18, 2015

Yo Mike!

Was stoked to see an email informing me about the new post this morning. It’s funny actually, I was already using Empire Flippers to see which sites were profitable and had potential. Glad to see I’m not the only one! It really is a great way to research new potentially profitable markets.

Also, I finally got Thrive themes (From your link of course, thanks!) the other day and I’m loving it so far! Makes everything so simple to read and great looking. I updated my site and some of my niche sites and I’m hoping for better bounce rates and time on site soon.

Anyway, keep doing what you’re doing. Looking forward to new posts soon.

    Mike Bradford - May 18, 2015

    Hey Colten,

    Glad you enjoyed the post! Yes, to me it just makes a ton of sense to go after what’s already proven to be working for people.

    Appreciate you using my link very much! Glad you are liking Thrive, it really is a tremendous product. Dare I say it actually makes creating content “fun”.

Josh kelly - May 18, 2015

Another excellent guide mike! I’m impressed again with your skill at breaking down a topic into actionable, useful steps. Keep up the great writing. I’m still looking forward to your PBN post using our domains 😉

And to anyone just starting out, I can vouch for Mike’s advice here. I’ve used pretty much this same method to build some nice sites.

Hooman - May 20, 2015

Hi Mike,
Amazing post for those who are looking to build a niche site. You have rightly mentioned the importance of getting well research market/product category.
I would be looking for more amazing tips and tactics.

    Mike Bradford - May 20, 2015

    Thanks, Hooman!

Miguel Alas - May 21, 2015

Hi Mike!

Excelent post as a starting point for finding a profitable market. This is where I´m about to start and take the time to choose one or more potential candidates and then make kw research and competition analisys.

I also was beginning to use Flippa which it has a great filter tool and an advanced search however Empire flippers has Amazon monetization filter whick comes really handy for us and it´s something that Flippa lacks. You have to make a deeper search to find out if the seller was using Amazon as his monetization source.

Thanks for sharing this valuable strategy Mike!

    Mike Bradford - May 21, 2015

    Thanks, Miguel!

Brian - July 3, 2015

Awesome post, and the examples you pointed out on Empire Flippers actually confirmed some of my assumptions. Now it’s time to get to work!

    Mike Bradford - July 3, 2015

    Good luck, Brian!


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