I have another really cool advanced niche site strategy for you today! I will be talking about how one of the quickest and easiest ways to increase traffic to your niche site in a short period of time.
First, I want thank you all for the awesome feedback and support that you gave me on the last article I posted. You guys are awesome and I am glad that you enjoyed the strategy. I hope that you like today’s one just as much!
The whole idea behind this strategy is to find keywords that are already ranking on the 2nd or 3rd page of Google and try to get them to the first page. Keywords sitting on the 2nd or 3rd page won’t take much to push them onto the first page and that is what we are going to try and take advantage of.
We will push these rankings from the 2nd page to the first page by adding fresh and optimized content to the page that is already ranking that will target the keywords that you want to boost the ranking for. No need for any new backlinks or anything else, just fresh content.
The best part? You won’t have to wait weeks or months to see improvement! Usually within a couple of days you will see improvements in your rankings.
Now that you get the basic concept behind this strategy, let’s actually look at the actual process for putting this strategy to work.
Before we get into the how-to of this strategy, I first want to quickly explain what you will need.
You might have guessed by now but, yes, I love Semrush. It has so many different uses and is the swiss army for anyone building and growing websites. For this exact strategy, Semrush is going to a lot better than Google Search Console because it allows you to export way more data.
I have put together a complete tutorial on this strategy in a video below:
That video will show you each step of the process as I use my own site as an example. If you want the complete process with all of the details make sure to watch the video. With that being said, I will also outline the basic process below for those people that would rather read.
Step 1 – Find Keywords Rankings on the 2nd or 3rd Page of Google
This is where Semrush comes in clutch.
You will need to put your niche website into Semrush and export all of your organic positions into an excel file. This will allow you to manipulate the data so that we can find all of the keywords that fit our requirements.
Once the data is in Excel, you should filter the data so that only the keywords rankings between 11 and 30 in Google are left. This will present to you all of the keywords that we could target. Below you will see an example of my site that is filtered in Excel:
I like to find as many keywords as I can for each page and target all of them. The keywords ranking 11th-15th are best ones to go after because they will take the least amount to get to the first page. Pick a handful of similar keywords for each page that you want to target and move into the next step.
Step 2 – Write Content Optimized for the Keywords
Here you will write 500+ words that targets your keyword(s) and add this new chunk of content somewhere within the page that is already ranking for the keyword somewhere on page 2 or 3. Remember, you are NOT writing a new post but, instead adding fresh content to an old post that is already ranking.
How do you optimize the new content?
Follow the checklist below:
Once you do all of the above, you can now go onto step 3.
Step 3 – Tell Google About the Changes
After you add the fresh content you will want to tell Google about it. There are two ways that you can accomplish this very quickly. The first option is to login to your Google Search Console and fetch the URL of the updated page. This will inform Google that the page needs to be crawled again and it will take notice of your added content.
The other way you can have Google quickly crawl your new content is to download the plugin called “Google xml sitemap for videos”. Once downloaded, go to the setting and submit the video sitemap and then ping Google. This option works very quickly as well.
Doing one or both of these options are better than nothing because it will allow you to see the results within a day or two usually. If you let Google crawl your new content by itself it could take a week or two for it to happen.
By submitting a video sitemap via the plugin or fetching as Google within the Search Console will speed up the results.
Step 4 – Monitor the Results
I would suggest keeping track of the keyword rankings and see if you get any improvements. You will usually see results after a couple of days but it can sometimes take a little bit longer. If you see that you move up a couple in Google but, you still aren’t on the first page then you can add even more content. This should keep you moving higher. Keep testing and tweaking until you get the desired results.
That;s gonna do it for this article. I hope that you enjoyed and will put this sweet little strategy to use. This strategy can be extremely powerful for a site that has been around for a while and has a lot of keywords rankings within Google. Doing this could result in a ton of traffic from very little effort.
If you have any questions about the process feel free to leave them below. Thanks for reading!
I have a really powerful niche site strategy that I am excited to share with you today. Before we hop into that, I first want to quickly discuss the results from the poll I ran in the last post and explain my plans for the future content!
Below are the results from the poll that I ran asking you what you wanted to see for future content here on NSA:
The majority of you wanted to see advanced niche site strategies. The second most votes went to niche site case studies and then rounding it up was website investing. Thank you to everyone who voted!
Since most of you where interested in advanced strategies I have put together this post here as the first post. However, I have decided that I will be creating content for all of the topics mentioned above! So you can expect a wide variety of content from me revolving around niche websites 🙂
The strategy that I am covering today is one that I have been using for all of my own niche sites and I have seen some awesome success. This strategy involves finding forums that are relevant to your niche site and plugging them into Semrush. This will provide you with a goldmine of high quality long tail keywords for you to target.
I outline the entire process in the video below:
Make sure to subscribe to my Youtube Channel as there will be a lot more content being produced there.
I know some if you will not want to watch the video so I will give a basic outline for how to use this strategy. The whole idea behind this tactic is to find forums that are relevant to your niche that you have a website in and find longtail keywords using Semrush.
I really like using forums for this type of research for three reasons:
Using Semrush, you can quickly see every keyword that a specific forum is ranking for within Google. This is a goldmine for longtail keywords.
That is all there is to it, however, I would suggest watching the video because I give a lot more explanation and show you exactly how I go about using this strategy.
I have put this exact strategy to the test on my own sites and I have seen awesome success. See below for an example:
Month by Month Look at the Traffic Stats
Daily Traffic Stats
The reason that I am showing you these screenshots of my Google Analytics account for this one niche site is so that you can understand how powerful longtail keywords are. This one site get’s around 600 visitors a day and you would think that it would be ranking for some keywords that have a high amount of monthly searches.
That’s not the case though!
Below you can see the keywords that drive the most traffic to my site and their monthly searches:
Not ONE keyword has over 1,000 monthly searches! A handful of the top keywords have only 70 and 90 monthly searches as well. This goes to show how powerful longtail keywords are if you are able to rank for them.
So guys, don’t overlook longtail keywords. There is a huge earning potential when it comes to ranking these keywords. Use the strategy that I outline in this article and start targeting the keywords with high quality content. If you do that then you are on your way to having a successful niche site.
This is also a great strategy for the custom sites we build. We’ll take care of the main keywords, and you can use this strategy to get a ton of additional traffic to the site. It’s a winning combination.
That’s gonna do it for my first full article here at NSA. I hope that you all enjoyed and I hope you can implement this strategy for your own niche sites. It can be very powerful if you do it.
I would love to hear what you think about this article and if you want more stuff like this in the future. Leave me a comment below and let me know your thoughts. Thank you!
I think you'll agree with me when I say: doing proper keyword research is one of the most important steps in creating a profitable niche site.
The problem is, many people writing about niche site keyword research are doing it all wrong. Which makes things incredibly confusing for you when you're trying to get your site off the ground.
In today's post, I want to show you how I go about doing keyword research for all my niche sites. And it all starts with an amazingly helpful piece of software: Long Tail Pro.