Increase Traffic by Piggybacking 2nd Page Rankings – Advanced Niche Site Strategy

I have another really cool advanced niche site strategy for you today! I will be talking about how one of the quickest and easiest ways to increase traffic to your niche site in a short period of time.

First, I want thank you all for the awesome feedback and support that you gave me on the last article I posted. You guys are awesome and I am glad that you enjoyed the strategy. I hope that you like today’s one just as much!

How Can you Piggyback 2nd Page Rankings?

The whole idea behind this strategy is to find keywords that are already ranking on the 2nd or 3rd page of Google and try to get them to the first page. Keywords sitting on the 2nd or 3rd page won’t take much to push them onto the first page and that is what we are going to try and take advantage of.

We will push these rankings from the 2nd page to the first page by adding fresh and optimized content to the page that is already ranking that will target the keywords that you want to boost the ranking for. No need for any new backlinks or anything else, just fresh content.

The best part? You won’t have to wait weeks or months to see improvement! Usually within a couple of days you will see improvements in your rankings.

Now that you get the basic concept behind this strategy, let’s actually look at the actual process for putting this strategy to work.

Tools Needed

Before we get into the how-to of this strategy, I first want to quickly explain what you will need.

  • A website that already has rankings in Google (can’t be a brand new site)
  • Semrush (ideally) or Google Search Console (formally Webmaster Tools)

You might have guessed by now but, yes, I love Semrush. It has so many different uses and is the swiss army for anyone building and growing websites. For this exact strategy, Semrush is going to a lot better than Google Search Console because it allows you to export way more data.

Step by Step Guide

I have put together a complete tutorial on this strategy in a video below:

That video will show you each step of the process as I use my own site as an example. If you want the complete process with all of the details make sure to watch the video. With that being said, I will also outline the basic process below for those people that would rather read.

Step 1 – Find Keywords Rankings on the 2nd or 3rd Page of Google

This is where Semrush comes in clutch.

You will need to put your niche website into Semrush and export all of your organic positions into an excel file. This will allow you to manipulate the data so that we can find all of the keywords that fit our requirements.

Once the data is in Excel, you should filter the data so that only the keywords rankings between 11 and 30 in Google are left. This will present to you all of the keywords that we could target. Below you will see an example of my site that is filtered in Excel:


I like to find as many keywords as I can for each page and target all of them. The keywords ranking 11th-15th are best ones to go after because they will take the least amount to get to the first page. Pick a handful of similar keywords for each page that you want to target and move into the next step.

Step 2 – Write Content Optimized for the Keywords

Here you will write 500+ words that targets your keyword(s) and add this new chunk of content somewhere within the page that is already ranking for the keyword somewhere on page 2 or 3. Remember, you are NOT writing a new post but, instead adding fresh content to an old post that is already ranking.

How do you optimize the new content?

Follow the checklist below:

  1. Write at least 500 words of new content. The more the better.
  2. Include the keyword that you want to improve the rankings for somewhere within the 500 words. Feel free to use variations as well. You could also put the keyword in a heading if it makes sense.
  3. Add at least one relevant image to the keyword and include the keyword or related keywords in the image title and alt tag.
  4. Add one video that is related to the target keyword from Youtube. Ideally, the target keyword will be in the title of the video.

Once you do all of the above, you can now go onto step 3.

Step 3 – Tell Google About the Changes

After you add the fresh content you will want to tell Google about it. There are two ways that you can accomplish this very quickly. The first option is to login to your Google Search Console and fetch the URL of the updated page. This will inform Google that the page needs to be crawled again and it will take notice of your added content.

The other way you can have Google quickly crawl your new content is to download the plugin called “Google xml sitemap for videos”. Once downloaded, go to the setting and submit the video sitemap and then ping Google. This option works very quickly as well.

Doing one or both of these options are better than nothing because it will allow you to see the results within a day or two usually. If you let Google crawl your new content by itself it could take a week or two for it to happen.

By submitting a video sitemap via the plugin or fetching as Google within the Search Console will speed up the results.

Step 4 –ย Monitorย the Results

I would suggest keeping track of the keyword rankings and see if you get any improvements. You will usually see results after a couple of days but it can sometimes take a little bit longer. If you see that you move up a couple in Google but, you still aren’t on the first page then you can add even more content. This should keep you moving higher. Keep testing and tweaking until you get the desired results.

Summing things Up

That;s gonna do it for this article. I hope that you enjoyed and will put this sweet little strategy to use. This strategy can be extremely powerful for a site that has been around for a while and has a lot of keywords rankings within Google. Doing this could result in a ton of traffic from very little effort.

If you have any questions about the process feel free to leave them below. Thanks for reading!


Click Here to Leave a Comment Below 15 comments
Khayal - February 25, 2016

Thanks for share Josh !

I’ve same situation here , I have a lot of keywords stucks on 2nd page, but I’m not sure whether I can use same strategy for these keywords, because, on these pages, I used the keyword that I want to rank(which on 2nd page for now) on first paragraph & H1 tags & url & title.

Do you think that it will work for me if I add some new content to this page ?

    Josh - February 27, 2016

    You are welcome Khayal!

    Even though it seems like you have optimized that article for the keyword I still think that adding more content to the article will help you rank better for those keywords as well as ranking for new keywords.


Lewis Ogden - February 25, 2016

Hey Josh,

Nice share and a good tactic for pages that just need a little bump. I do something similar with what I like to call “supporting content” where I create 2-5 articles of 500 words or so (depending on the KW competition) and publish those as pages so they don’t show up in the blog feed.

Each article will have just one link back to the page that’s sitting on page 2-3 and each will use different anchor text. One with an exact keyword anchor, the others will have variations, plurals and synonyms etc.

Thanks for sharing this tip.

– Lewis

    Hamza Butt - February 26, 2016

    And how many articles (supporting content) do you post before the site jumps to top 5. Also, can you share the DA of the site you’re implementing this strategy in?

    Josh - February 27, 2016

    Hey Lewis,

    I have been doing the same thing as well for a couple of my niche sites! I like that strategy as well because it allows for those supporting articles to target a long tail keyword and rank for that as well as provide your “main” article with some link support within your site. Great strategy!

    Thanks for commenting my man,


Russell Lobo - February 26, 2016

Super idea Josh,
I’m going to try this. And love the way your post is to the point and a quick easy solution with step by step implementation ๐Ÿ™‚ I liked Lewis’s idea too about the interlinking. Will try both and see which performs better ๐Ÿ™‚

    Josh - February 27, 2016

    Whats up Russel,

    Thanks for the comment and for reading ๐Ÿ™‚

    Let me know how those strategies perform for your site!


Billal Sarker - February 26, 2016

Nice article. Thanks for the sharing with us. I will apply the strategy soon for my new niche site & will give you an update. I hope it will work.

    Josh - February 27, 2016

    Thank you! Let me know how it works for you


rufat - February 28, 2016

Thank you Josh for the great idea and inspiration. Will try it on my site and once I have improvements I will let you know.

    Josh - February 28, 2016

    Hey Rufat,

    Glad I could hep you out, make sure to let me know it goes!


Ken - February 28, 2016

Great post. Here’s the thing, though: I’m terrified of messing with pages that are already ranking and pulling in revenue because I don’t want to mess anything up. What are the chances of happening? I am superstitious that if a page is ranking and doing well then it has that “perfect mix” of whatever it is that is ranking it and that any edits (even adding additional, great content) may disrupt the force. Any feedback would be great. Thanks.


    Josh - March 26, 2016

    Hi Ken,

    You make a good point but, adding more content to a page will almost NEVER hurt your rankings. As long as the new content you add is related and useful for the original content you will not hurt your rankings.


Paul - March 20, 2016

Hey Josh,

Great post. Question for you. Let’s say you found 10 keywords all within striking distance. However, they all have similar keywords (which happens to be your targeted keyword). For ex: Main kw = best baseball bat. And then you’re ranking best baseball bats, top rated baseball bats, baseball bats on amazon, high rated baseball bats. How would you go about with this, when it’s all connected to your targeted keyword when you’ve already optimized the crap out of it? Do you trickle more of these keywords within the post? Or do you just add variations of H2 and H3 with “What makes a baseball bat top rated?”


    Josh - March 26, 2016

    Good question Paul,

    If you have already optimized the page for all of those keywords then what I would do is add 500 more words to the page. Maybe add in some more images, videos or other media to improve the article’s quality. When you add 500 more words you can use one or two new variations of the keyword ands this will help you rank for those.

    However, Google treats “Best baseball bat” and “top baseball bat” as pretty much the same keyword. “Top” and “best” are interchangeable in Google and if you rank for one then you will more than likely rank for the other one. Sometimes you have already optimized the article as much as you can and you have maxed out the rankings possible by just doing on page SEO. You may want to try interlinking from another page on your site to this page with a highly targeted anchor text. For example, if your target keyword was “top rated baseball bats” then use that phrase as the anchor text when you interlink and you might be able to push the page up in Google.



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