Website Investing, Case Studies, and a New Contributor: The Path Forward for NSA

I still remember when I started my first niche site.

I had absolutely no idea what I was doing. I was only vaguely familiar with concepts like keyword research, on-page SEO, PBNs, and conversion rates. I felt like a beginner and it showed: the first two months into my first niche site, I had only earned $18.59 in income!

But that was ok.

The most important thing was that I got started.

A lot of people send me emails asking for advice, and usually my response is: just get started. You will learn as you go. You’re going to make mistakes, but you will improve your process along the way, and you’ll become better through experience.

Fast forward over two years now, and I’ve sold one niche site for more money than I used to make in salary at one of my old office jobs, and my very first niche site has made more than that in Amazon commissions alone.

And I also started this blog.

Boy, going in I had no idea how hard blogging would be. It’s a constant grind: coming up with new content ideas, writing long, detailed posts, while also being able to provide PBN and custom site services to your readers.

The thing about blogging is that you have to consistently produce great content. And that has been my failing with this site.

As you guys obviously know, I have not updated this blog nearly as much as I would have liked to over the past couple of months. The reason? Life kind of just got in the way.

I know I’ve explained a few times here that I have a full-time job that requires a lot of my time, and that’s been a big part of me not updating the site. I get home from work, late, and I just don’t have the time or motivation to write. My wife and I are also in the middle of a move … and we’re also expecting our first baby! So, exciting times. But very busy times as well.

With that said, however, over just a few months, I was able to build an awesome community of readers for this site. I still get emails all the time from people asking me questions.

People are still hungry for information and tips around building niche websites. And so I didn’t want to just let this site die.

So what I’ve decided to do is bring someone on to handle most of the blogging duties here at Niche Site Azon.

Everyone, I want to introduce you to Josh Shogren. Josh has had a lot of success with niche sites and he is the perfect person hand the reins off to.

I first learned about Josh from this interview he did with Doug from Niche Site Project where he revealed that he sold one of his niche sites for nearly $17,000. So, yeah: he clearly knows what he’s doing. I then headed over to Josh’s blog and read all the great content he was producing about both Amazon niche sites, and the Amazon FBA program.

So when I decided that I would be taking a step back from my blog here, Josh was the very first (and only) person I reached out to about taking over the blogging duties here.

Luckily, he agreed.

Without further ado, here’s Josh!

Hey everyone, Josh here!

I want to start by giving a huge thanks to Mike for creating such an awesome resource for niche site builders here at Niche Site Azon. In my opinion, this is the best all around resource when it comes to teaching people how to build successful niche websites and I am honored to be able to take over the blogging duties here.

A Little bit About Myself

Some of you may have heard of me before as I run the site Passion into Paychecks where I have documented my online journey of niche sites, website investing and Amazon FBA.

For those of you who are not familiar with me or my site, which is probably most of you, let me tell you a little bit about myself. I am currently 20 years old and a sophomore in college where I attend Western Washington University and I’m pursuing a degree in Finance.


The image above represents two of my favorite things, my girlfriend who I have been dating for over 3 years and the Seahawks. I am a HUGE Seattle Seahawks (still upset about our loss to the Panthers in the playoffs) as well as an just an overall avid sports fan!

I got started with niche websites when I was around 15/16 years old and the first couple of years was a learning experience with a lot of failures. Even though I wasn’t seeing a ton of success I was able to learn what worked vs. what did not and that learning period is what prepared me for my future successes.

I really started to see success the last ~2 years when I was able to create a handful of successful niche sites. One of those niche sites earned me $17,000 in one year after I sold it, this is the site that Mike mentioned earlier in the post.

About 18 months ago I started a niche site case study on my website where I built a niche site from scratch to a point where it is now earning over $1,500 per month. I have also started website investing where I had outside investors (my parents haha) purchase a website for $6,000 and it is now earning over $700/month in profits and valued at $14,000.

I also currently have a couple other niche websites that make me anywhere from $500-$1000 a month.

I am not telling you this stuff to brag, I am telling you about my prior success so that you can trust the info that I will be sharing with you on Niche Site Azon.

Enough about me. Let’s talk about what you can expect from myself and Niche Site Azon moving forward.

What to Expect Moving Forward

Mike has already done an excellent job laying the foundation on how to build successful niche websites so I could take the site in a couple of different directions in terms of the sites content. I have a couple of ideas for the site and I want you to tell me if any of them sound of interest.

Advanced Niche Site Strategies

Over the past 2 years of successfully building out niche websites I have accumulated some advanced strategies and tips that I would love to share. This could range from things such as “how to boost your click through rate to Amazon” to “How to find long tail keywords using an underutilized source”. Whatever the topic or strategy may be, the majority of them are things that I have learned myself and they will not be found anywhere else on the internet.

These tips and strategies will be geared towards the people that already have a niche site up and running however, first time niche site builders can put these to use on their first sites as well.

Website Investing

This is a topic I am PUMPED about and I think there is a lot of potential to make a killing in website investing at the moment. You may have heard of buying and selling websites or “website flipping” and website investing is practically the same thing. However, I prefer to use website investing because it makes you look at website differently.

For example, instead of thinking “wow, I made $500 this month from my website!” you would think in terms of return on investment such as “wow, I made 15% ROI this month!”. This allows you to use websites as an investment vehicle just like stocks and real estate.

There is a ton of content that I could produce around this topic. Some ideas that come off of the top of my head are:

  • How to find websites that are NOT scams on Flippa
  • What to look for when buying a website
  • The best place to buy a website
  • The quickest way to increase a sites earnings once you purchase it
  • The best place to sell websites
  • Possibly a weekly article/video of the best sites currently for sale and WHY I like them
  • Live case studies on websites that I buy and how I go about improving them
  • And a whole lot more!

There are endless amounts of content to produce within this niche because it is so new. So the ideas I listed above is just a small sample.

If you want to learn more about website investing you can check out a couple of posts that I have published on my site, Passion into Paychecks, here:

Niche Site Case Study

Doing a case study documents the process of building and growing a niche site is something that has been done a lot within the niche site space, but people love watching the creation of a site and tactics used to grow it.

We could go about doing this case study in multiple ways but at the bottom of whatever we do, it will be me starting a site and sharing each step of the way as it grows. If this is something that you would like to see then we will come up with a unique way to go about this case study so it isn’t like the million other niche site case studies out there.

Do you Have an Idea?

Do you have an idea or topic that you want me to cover? If so, please share it with me as I would love to produce content that I know people will enjoy.

Your idea could be about ANYTHING! So if anything came to your head while reading this post or you have had an idea for a while, please let me know about it

Help me Out 🙂

It would be a huge help if you would please take a second to take take a quick poll and vote on the type of content that you want to see here at Niche Site Azon.

The poll below will have the ability to vote on all of the options I listed above as well as an option suggest your own idea. Taking this poll will only take 15 or so seconds and it will be a tremendous help for me. Thank you!

Wrapping Things Up

That is going to bring us to the end of the post! Thank you so much for reading and I hope you are as excited for the future here at Niche Site Azon as I am. I am excited to take NSA to the next level and continue to help as many people as possible create an income from niche websites.

I hope to see you all around the site and thank you again for reading!


Click Here to Leave a Comment Below 11 comments
Russell Lobo - January 29, 2016

Love the idea of website investing. Will you be blogging on passion and on this site? Which one should I subscribe to :)?

    Josh - January 29, 2016

    Hey Russell,

    Yup, I will still be actively blogging on both sites! PiP is extremely focused on Amazon FBA at the moment and here at NSA I will be able to dive into other topics such as niche sites and website investing, which I am pumped about!

    Thanks for commenting and I hope to see you around the site 🙂


Neelabh Manoj - January 29, 2016

Hey Josh, I completely agree with your views on website investing as at the end of the day people always ask about the ROI. No matter what. Lookin forward to advanced niche case studies.

    Josh - January 29, 2016

    Hey Neelabh,

    Awesome! Thanks for the comment and I am excited for the future here at NSA


Ismail - January 29, 2016

Thanks Josh. Looking forward to your updates.

    Josh - January 29, 2016

    You are welcome my friend!

Miguel Alas - January 29, 2016

Hi Josh looking forward to your updates too, and well done for Mike to keep this great blog alive.

    Josh - January 29, 2016

    Glad to hear 🙂

    And I agree, this blog has too much good content to let die. I am hoping I will be able to pick up where Mike left off and continue to offer you all quality content


Rony Jahid - January 29, 2016

I really Love the Idea about Website investing and request you for please don’t get this NSA die and post your valuable and informative content as more as possible, your single post could be motivate / inspired lots of people, as I have a site named ThinkChanger.com but I am not posting any content on there, after read your post I decide to restart writing about my site.

Thank you once again Josh.

    Josh - January 30, 2016

    Hey Ronny,

    I won’t let this site die, it’s too good! I will try my best to provide as much valuable content as possible for you all 🙂 Thanks for the comment


Mohit - February 3, 2016

Hey Josh, good to know that you will be taking NSA to new heights in 2016 and beyond and thanks again to Mike for starting it all!

I have been actively investing in websites for over 3 years now and have bought and sold over 30 websites ranging from $5k to $50k. I have a few investors who have been investing with me and have got great ROI.

I would love to discuss with you if there is something we could potentially do together.

I look forward to hearing from you.


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