A True 4HWW Case Study: Part 2 – Getting Started
Hey guys! It's been a week since I posted the first part of this case study and it was really nice to see your comments encouraging me.
Let's have a quick recap of what I wanted to accomplish in this week, what I've actually done, problem's I've encountered, the real amount of hours and the $ cost to execute. I'll probably follow this format for the next updates aswell. Tell me in the comments if you like it? 😀
Week 1 Summary
- Create Social Fortress and IFTTT - Check
- Get blog comments done - Check (50 total)
- Get Local Citations - Check (20 total)
- Get Press Release - Check
- Find 20 KGR keywords - Check
Time is Money is Time is Money is...
But you know that already. Time is money. And money can buy time (some one else's, of course). I've put a total of 3.75h during week one .
Here's what each thing has costed so far:
- Local Citations: $25 (PBNbutler)
- Blog comments: $6 (Fiverr guy)
- Press Release: $55 (PBNbutler)
What I didn't know about KGR keywords...
I probably spent 80% of the time finding KGR keywords. I'm not counting the time spent watching Doug's youtube videos about it or thinking how to streamline the process so it isn't super-manual (because time)
Have you ever had an epiphany while sitting on the toilet? I've had a few. Here's one:
Click the button below to download a spreadsheet with my latest toilet idea
The spreadsheet consist on a list of keywords (that you must populate yourself but we'll see how in a second) on column A, a combined allintitle: query URL on column B, Column C is the allintitle results, D is the SV and E will spit a value. Green is KGR, orange is good but not idea, red is a no.
Plug a keyword, copy the result in column B, open the url in a new tab, check results.
Here's a replay of one webinar from Doug Cunnington explaining the KGR in better detail.
The best piece of information there is to use the Chrome extension Keywords Everywhere and to use google's suggestion at the bottom of the results page to get new ideas.
You can click on those keywords and get even more ideas, which is what ultimately has helped me get my KGR keywords.
The problem however, is that it was damn hard to find 20. I think there's actually quite a lot of competitors because the overall topic (not the niche product) is about weight (fitness) and that space is crazy competitive.
So even if I could find some good KGR keywords around the niche product, once I run out of "easy wins" i started thinking outside of the box and going for related topics that could end up on me recommending the product, but the space is brutal.
I mean, it's a massive pie to split though. One of the big three (Health & Fitness, Make money, Relationships & Dating). So, for as long as I'm able to claim a very little chunk of that pie, I'll still be making money and I'm cool with that.
You can use Keyword Shitter combined with Keywords Everywhere and the spreadsheet I shared above to find your KGR keywords.
Citations: doing it right.
The idea behind using Local Citations comes from this post.
Essentially, they build trust, provide with good link velocity and branded anchors. They have 2 problems.
2. Need some initial setup to be useful.
Indexation is solved via the video sitemap trick (hats off to Matt for sharing so much knowledge) and the initial setup goes as following:
Find a commercial building that's unclaimed (alas, no other business is registered there) in any random city you like inside your target country as described it Matt's post (in my case US). Get the address and use a fake phone generator to get a phone number. T
Then, plug that data into Local Business Schema Generator and you'll get a chunk of HTML code that basically shows that data in a structured fashion google can easily read.
Go to widgets, footer, place an HTML item there and paste the schema markup for NAP there.
Add the same NAP info in all your social profiles.
That's all the initial setup you need for the citations to work. It took me roughly 20 minutes of work and 10 minutes of figuring it out (never used schema before) so I just saved you 10 minutes. Use them wisely for another purposes of your liking. Kitten vids, for instance.
Alright, I think that covers everything I've done this week, including challenges and discoveries!
Next week I'll order content for the KGR articles and place the initial PBN links. I'm already considering 4-5 different link providers, but I'd love to hear suggestions from you guys!