My Favorite Way to Find Longtail Keywords – Advanced Niche Site Strategy
I have a really powerful niche site strategy that I am excited to share with you today. Before we hop into that, I first want to quickly discuss the results from the poll I ran in the last post and explain my plans for the future content!
Below are the results from the poll that I ran asking you what you wanted to see for future content here on NSA:
The majority of you wanted to see advanced niche site strategies. The second most votes went to niche site case studies and then rounding it up was website investing. Thank you to everyone who voted!
Since most of you where interested in advanced strategies I have put together this post here as the first post. However, I have decided that I will be creating content for all of the topics mentioned above! So you can expect a wide variety of content from me revolving around niche websites 🙂
Today’s Advanced Strategy – Finding Longtail Keywords Using Semrush + Forums
The strategy that I am covering today is one that I have been using for all of my own niche sites and I have seen some awesome success. This strategy involves finding forums that are relevant to your niche site and plugging them into Semrush. This will provide you with a goldmine of high quality long tail keywords for you to target.
I outline the entire process in the video below:
Make sure to subscribe to my Youtube Channel as there will be a lot more content being produced there.
Basic Outline for this Strategy
I know some if you will not want to watch the video so I will give a basic outline for how to use this strategy. The whole idea behind this tactic is to find forums that are relevant to your niche that you have a website in and find longtail keywords using Semrush.
I really like using forums for this type of research for three reasons:
- Any keywords that a forum is ranking for within Google can easily be beat with a decently optimized article. Forums = weak competition
- You will find a lot of “out of the box” keywords that you never knew existed
- A TON of questions get asked on forums and these are the perfect longtail keywords we want to rank for
Using Semrush, you can quickly see every keyword that a specific forum is ranking for within Google. This is a goldmine for longtail keywords.
- Find a forum that is relevant to your niche. Use the search term of “your niche + forum” in Google to find these forums
- Plug the forums into Semrush
- View all of their Google rankings and find the keywords that would be relevant to your own site
- Export all of the keywords you find into an Excel file so you can go back to them later on
That is all there is to it, however, I would suggest watching the video because I give a lot more explanation and show you exactly how I go about using this strategy.
How Effective is This Strategy?
I have put this exact strategy to the test on my own sites and I have seen awesome success. See below for an example:
Month by Month Look at the Traffic Stats
Daily Traffic Stats
The reason that I am showing you these screenshots of my Google Analytics account for this one niche site is so that you can understand how powerful longtail keywords are. This one site get’s around 600 visitors a day and you would think that it would be ranking for some keywords that have a high amount of monthly searches.
That’s not the case though!
Below you can see the keywords that drive the most traffic to my site and their monthly searches:
Not ONE keyword has over 1,000 monthly searches! A handful of the top keywords have only 70 and 90 monthly searches as well. This goes to show how powerful longtail keywords are if you are able to rank for them.
So guys, don’t overlook longtail keywords. There is a huge earning potential when it comes to ranking these keywords. Use the strategy that I outline in this article and start targeting the keywords with high quality content. If you do that then you are on your way to having a successful niche site.
This is also a great strategy for the custom sites we build. We’ll take care of the main keywords, and you can use this strategy to get a ton of additional traffic to the site. It’s a winning combination.
That’s gonna do it for my first full article here at NSA. I hope that you all enjoyed and I hope you can implement this strategy for your own niche sites. It can be very powerful if you do it.
I would love to hear what you think about this article and if you want more stuff like this in the future. Leave me a comment below and let me know your thoughts. Thank you!